Responsibilities

• Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings.
• Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels.
• Partner with Christian authors to develop, pitch, and launch new digital products and experiences.
• Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market.
• Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials.
• Ensure consistent brand messaging and customer experiences across all marketing channels and digital touchpoints.
• Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success.

Requirements

• Minimum of 4 years of experience in digital marketing, product marketing, content marketing, or a related discipline
• Experience planning and executing digital product launches, including online courses, virtual events, educational programs, memberships, or other direct-to-consumer digital experiences.
• Experience creating marketing content across multiple digital channels, including email, web, landing pages, and social media.
• Familiarity with Christian publishing, Christian ministry, faith-based organizations, or theological education is strongly preferred.
• Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor’s degree in Marketing, Communications, Journalism or equivalent professional experience

Preferred

• Experience leveraging AI tools to enhance marketing strategy, content development, and productivity while maintaining an authentic brand voice.