Responsibilities

• Conceptualizing, planning, filming, editing, and posting videos for School of Pharmacy Instagram, YouTube, and other marketing channels
• Coordinating and collaborating with student content creators in pre- to post-production processes
• Building a content calendar; managing timelines and deliverables
• Monitoring performance of video posts using platform analytics data and optimizing future projects based on that data
• Contributing to the development of other marketing team projects
• Develops, implements, and maintains strategic marketing plans based on research and established strategies
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities

Requirements

• Experience in visual storytelling with videography, social media, and graphic design
• Experience with writing, filming and editing short-form videos
• Experience with YouTube and Instagram platforms and tools
• Strong communications skills and ability to collaborate with others
• Strong project management, organizational, and time management skills
• Demonstrated creativity and innovative thinking
• Associates degree in related field required

Preferred

• Proficiency in Google analytics and social media analytics
• Experience working in team environments
• At least six months of marketing or communications-related experience (such as relevant internships, part-time related work, or full-time employment in a marketing/communications role)
• Bachelor\'s degree preferred

Benefits

• generous vacation, holidays, and paid time off, competitive insurances and savings accounts, and retirement benefits through the Wisconsin Retirement System (WRS)