Marketing Content & Creative Specialist

Responsibilities

• Responsible for developing and producing engaging written, visual, and multimedia content that attracts, inspires, and engages target audiences and drives utilization of the Walton Family Whole & Fitness facility, programs, and services.
• From concept to delivery, collaborate with department leads and client teams to translate programming plans into compelling marketing materials and communications that connect with members and support business goals.
• Content Planning and Coordination: Collaborate with internal teams and client partners to understand upcoming programming, initiatives, promotions, and business priorities.
• Develop and maintain a master content calendar to plan and track campaigns, promotions, events, and key communications,
• Contribute to brainstorming sessions providing content and creative ideas and concepts that strengthen messaging and audience engagement.
• Content and Creative Development: Write and edit engaging copy, executing against defined plans across a variety of marketing and communication channels, including email, social media, digital displays, and web content.
• Design creative assets using intermediate design principles, including typography, color, composition, and layout, to create clean, professional work that aligns with brand standards, messaging priorities, and audience needs.
• Proofread and review all content and creative assets for accuracy, brand consistency, grammar, and overall quality, with exceptional attention to detail.
• Incorporate feedback and revisions from clients and team members collaborating to maintain accuracy, brand consistency, and creative quality.
• Help develop, maintain, and refine creative templates, visual systems, and other tools that improve efficiency and consistency across Marketing.

Requirements

• Bachelor’s degree in Marketing, Communications or the equivalent combination of education and experience.
• 2-3 years’ experience in marketing, communications, content development, or related field.
• Demonstrated experience writing and editing marketing copy for multiple channels (social, email, print, digital display, event/promotional materials).
• Working knowledge of design software (Adobe Creative Suite —particularly InDesign, Illustrator, Photoshop) and Canva — sufficient experience to produce clean, professional, brand-compliant layouts.
• A portfolio or writing samples demonstrating both copywriting and basic visual design work.
• Exceptional organizational skills, project management skills, and ability to meet deadlines.
• Flexibility to respond to a dynamic work environment.
• Professional demeanor, ability to interact and collaborate with all levels of associates in the organization, and work in collaborative team environment.

Benefits

• Medical/Dental/Vision plans including HSA, PPO and FSA options
• retirement/401(k) with employer matching program
• fitness and wellness programs incentivized with medical plan discounts
• certification reimbursement program
• tuition reimbursement
• paid new parent leave
• paid Holidays and PTO (starting at 3 weeks for full-time associates)
• volunteer paid time off and much more