Responsibilities

• Create written content for company subsidiaries, including website copy, social media posts, email campaigns, flyers, brochures, blog-style updates, customer communications, and internal announcements.
• Develop clear, professional, and brand-consistent messaging tailored to each subsidiary’s audience, services, and goals.
• Assist with editing, proofreading, and improving marketing materials for clarity, accuracy, tone, and consistency.
• Coordinate with leadership and department managers to gather technical information and convert it into customer-friendly content.
• Maintain consistency in company voice, visual identity, terminology, and messaging across all marketing channels.
• Plan, create, schedule, and publish social media content across company and subsidiary accounts.
• Maintain a social media content calendar that supports marketing campaigns, industry events, customer education, company updates, and brand awareness.
• Monitor engagement, comments, messages, and mentions, escalating customer or technical inquiries to the appropriate team members.
• Track basic social media performance and recommend improvements based on engagement, reach, audience response, and campaign goals.
• Identify opportunities to highlight company services, employees, customer success stories, industry standards, events, and educational content.

Requirements

• Experience in marketing, communications, digital media, content creation, social media management, or a related field.
• Strong writing, editing, proofreading, and communication skills.
• Ability to create professional content for technical, industrial, B2B, or service-based businesses.
• Working knowledge of social media platforms, content scheduling, Google Business Profile, Google Analytics or similar tools, and basic website content management systems.
• Basic design sense and ability to work with brand assets, images, graphics, and layout concepts.
• Strong organizational skills with the ability to manage multiple priorities across different subsidiaries.
• High attention to detail and commitment to accuracy, consistency, and follow-through.

Preferred

• Associate’s or bachelor’s degree in marketing, communications, business, digital media, graphic design, or a related field.
• Experience with tools such as Canva, Adobe Creative Suite, WordPress, HubSpot, Mailchimp, Constant Contact, Google Analytics, Google Search Console, Google Ads, LinkedIn, or similar platforms.
• Experience creating content for multiple brands, divisions, or subsidiaries.
• Familiarity with B2B marketing, technical services, laboratory services, compliance-based industries, or industrial markets.
• Basic photography, video editing, or short-form video creation experience.