Responsibilities

• The Digital Search and Analytics Manager owns search visibility, digital measurement, and performance reporting across all Clayco enterprise companies’ websites and social media channels.
• This role leads search engine optimization (SEO), search engine advertising (SEA), and visibility in large language model (LLM) and AI-powered search experiences.
• The manager turns data into practical recommendations that strengthen brand awareness, audience engagement, recruitment, and business development.
• Partners with the director on priorities and technical implementation and provides optimization guidance to the Web and Digital Content Coordinator.
• Works with business unit marketing and communications teams to define goals and interpret results.
• Develop and execute SEO plans for each enterprise company, including keyword research, search intent, competitor analysis, on-page optimization, and content recommendations.
• Audit crawlability, indexing, internal links, metadata, and structured data; prioritize technical fixes with the Director of Web and Digital Strategy.
• Improve content clarity, authority, and discoverability in LLM and AI-powered search experiences.
• Monitor brand mentions and citations, test improvements, and communicate measurement limitations.
• Plan, launch, and optimize paid search and paid social campaigns within approved budgets; manage targeting, keywords, creative tests, pacing, and conversion tracking.

Requirements

• 6+ years of relevant experience in SEO, paid search, and digital analytics.
• Hands-on proficiency with Google Analytics, Search Console, Tag Manager, advertising platforms, and reporting tools; familiarity with WordPress and AI search visibility.
• Strong analytical judgment and clear communication.
• Relevant degree or equivalent practical experience.

Benefits

• Discretionary Annual Bonus: Subject to company and individual performance.
• Comprehensive Benefits Package Including: Medical, dental and vision plans, 401k, generous PTO and paid company holidays, employee assistance program, flexible spending accounts, life insurance, disability coverage, learning & development programs and more!