Responsibilities

• Database Marketing: Email + SMS Campaigns Design and execute segmented campaigns for former clients; current clients; referral partners Build and maintain segmentation/tags and campaign calendars Draft copy, QA campaigns, schedule sends, and report results Establish a consistent cadence (newsletter + targeted sequences)
• Referral Engine: Make Referrals Systematic Implement a formal referral protocol and communication cadence post-matter follow-ups review requests and reputation-building flows referral asks and thank-you systems Work with internal teams to ensure referrals are captured and tracked consistently (intake/source tracking loop)
• Reputation Management + Awards/Nominations Own our social proof pipeline: free/low-cost awards and nominations pay-to-play opportunities (evaluated for ROI and brand fit) local awards (e.g., Best of Las Vegas and comparable community programs) Monitor and manage secondary reputation platforms (e.g., Yelp and other local listing/rating sites) Create and maintain an annual awards calendar with deadlines and submissions
• Community Partnerships + Networking Representation Identify and secure local marketing opportunities: chambers, networking groups, sponsorships, community partnerships, speaking opportunities Represent the firm at events on our behalf (including evenings/weekends as needed) Build and maintain relationships with key referral partners and community stakeholders Ensure fast, consistent follow-up and tracking from events and introductions
• Brand Collateral & Messaging Consistency Update and maintain: elevator pitches and why us messaging print materials and basic collateral for events Keep messaging aligned with firm values and SOPs
• Expansion Support Build the marketing/community roadmap for other jurisdictions as we grow: early relationship map (chambers, sponsorships, partner categories) launch communications plan using our database event presence plan leading up to opening