Responsibilities

• Build and maintain relationships with referral sources: hospitals, rehab facilities, physicians' offices, senior living communities, elder law attorneys, and non-profit organizations
• Generate a steady flow of client leads for the office
• Conduct initial client visits and intakes, including scheduling, client profile creation, and handoff to the office team
• Represent Griswold at community events, health fairs, and networking groups throughout the year
• Identify new marketing opportunities by tracking market trends and community needs
• Log all referral-source activity, notes, and follow-ups accurately in WellSky and related systems
• Review marketing results quarterly and adjust strategy to keep it effective
• Manage marketing supplies and promotional materials
• Track mileage and expenses for monthly submission
• Partner with the Director to work within the annual marketing budget

Requirements

• 3+ years of marketing, sales, or business development experience — home care, healthcare, or senior services experience is strongly preferred
• A background in human services, or a real desire to help others
• Strong verbal and written communication skills with a pleasant, professional phone manner
• High emotional intelligence and empathy — you can sit with a family in a hard moment
• Organized, detail-oriented, and able to juggle multiple priorities
• Self-motivated and able to work independently with sound judgment
• Proficient in Microsoft Office and comfortable with scheduling and CRM software
• Valid Louisiana driver's license, clean driving record, and valid car insurance
• Able to drive long distances and be on your feet for extended periods

Preferred

• BA/BS in a related field is a plus

Benefits

• Health insurance available through the company (employee-paid)