Responsibilities

• Lead development of integrated marketing and communications strategies supporting the entirety of Dell Medical School’s education pillar, including undergraduate, graduate and continuing medical education
• Serve as the principal marketing and communications adviser to education leaders, helping translate institutional and program priorities into clear objectives, audience strategies, messaging frameworks and implementation plans
• Recommend effective communications approaches to support learner and faculty recruitment, reputation, engagement, community awareness and other strategic goals
• Develop a cohesive communications approach across the education portfolio while accounting for the distinct audiences, objectives and operating environments of undergraduate, graduate and continuing medical education
• Incorporate institutional partnerships, shared responsibilities and applicable partner requirements into communications planning, particularly for graduate medical education activities involving Ascension Seton
• Maintain a comprehensive view of communications activity across the education pillar, identifying opportunities to coordinate efforts, reduce duplication and strengthen narrative cohesion
• Anticipate emerging communications needs, reputational considerations and stakeholder concerns, recommending proactive strategies and appropriate institutional responses
• Determine which needs can be addressed directly and which require collaboration with specialized marketing and communications teams
• Ensure education-related marketing and communications align with enterprise strategy, brand standards and the broader positioning of Dell Medical School and the academic health system
• Apply advanced judgment and subject-matter expertise to address complex communications challenges with limited oversight and substantial latitude for independent decision-making

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism or a related field
• Eight years of relevant experience in marketing, communications, public relations, content strategy or a related discipline
• Demonstrated experience independently leading complex, cross-functional marketing or communications initiatives
• Relevant education and experience may be substituted as appropriate
• Advanced knowledge of integrated marketing and communications strategy, with demonstrated ability to connect institutional goals to audience-centered plans, messaging and execution
• Broad proficiency across marketing and communications disciplines, including content development, media relations, internal communications, executive communications, brand, social media and digital engagement
• Ability to independently execute a wide range of communications work while recognizing when specialized expertise, institutional coordination or additional capacity is required
• Strong judgment in assessing the visibility, complexity, risk and strategic importance of communications needs and determining the appropriate level of response
• Demonstrated ability to collaborate effectively with specialized communications professionals, develop strong creative and strategic briefs and integrate multiple disciplines into cohesive campaigns and initiatives
• Exceptional writing, editing and message-development skills across platforms, formats and audiences

Preferred

• Preferred Qualifications: Experience in academic medicine, health care, higher education or medical education.
• Experience supporting undergraduate medical education, graduate medical education, continuing medical education and/or professional education programs.
• Experience working with graduate medical education leaders, residency or fellowship programs, or clinical training environments.
• Experience working across academic and health system organizations or with hospital and clinical partners.
• Experience serving as a marketing and communications adviser within an organization that also includes specialized communications functions.
• Experience developing recruitment, engagement and reputation strategies for complex educational programs.
• Experience coordinating communications across multiple organizational entities, programs, brands or approval structures.
• Experience advising senior leaders and managing sensitive or high-profile communications.
• Experience with web content management systems, email marketing platforms, social media management tools, analytics platforms and project-management systems.
• Familiarity with The University of Texas at Austin and the Central Texas health care market.