Marketing & Communications Specialist - Web & Graphic Design

Savannah, GA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive citywide web content governance, UX improvements, and resident-focused communications across departments.

  • Plan and implement navigational labels, UX content, and training materials per standards.
  • Must-have: Experience with a CMS and web content management.
  • Standout: Cross-department collaboration and accessibility-driven improvements.

Job Description

Responsibilities

  • Plan, write, and improve navigational labels, UX content, web page content, and training materials according to established content standards.
  • Monitor the existing website and analytics to determine revision or refinement needs; determine causes of malfunctions or inefficiencies and incorporate corrections.
  • Manage and maintain website content through the City’s content management system (CMS), including page creation, updates, and content organization.
  • Prepare user system and process documentation; assist in formulating and enforcing documentation standards.
  • Create new resident-centric content standards as needed and ensure they are applied effectively.
  • Ensure web content meets accessibility and usability standards and aligns with user experience best practices.
  • Train collaborators (e.g., City departments, vendors, and team members) on content standards, plain language, web writing best practices, and web application usage.
  • Plan and facilitate co-writing and information architecture workshops with users and stakeholders.
  • Lead or assist in website redesign and continuous improvement initiatives focused on usability, accessibility, and resident experience.
  • Work openly and collaboratively with a multidisciplinary team to effectively implement content recommendations.
  • Design digital and print materials including social media graphics, website graphics, digital display content, flyers, brochures, reports, presentations, and other marketing materials.
  • Create visual assets that support public information campaigns, community engagement efforts, and City initiatives.
  • Ensure all materials align with the City’s brand standards, messaging, and visual identity.
  • Develop templates, toolkits, and design standards to support consistent visual communication across departments.
  • Perform basic photo editing, image optimization, and visual asset management for digital and print use.
  • Collaborate with communications staff and departments to translate complex information into clear, engaging visual formats such as infographics and diagrams.
  • Provide data management including creation, maintenance, and organization of citywide documents and digital assets.
  • Analyze performance data and create strategies for improving user experience, client satisfaction, and effectiveness of communications.
  • Measure and report on the effectiveness of communications activities across digital platforms.
  • Evolve content and design efforts based on insights gleaned from evaluation and analytics.

Requirements

  • Bachelor’s degree in computer science, computer programming, application development, web development, graphic design, graphic arts, journalism, public relations, marketing, mass multimedia communications, or a closely related field plus at least three (3) years progressively responsible experience in web content management, digital communications, computer-based graphic illustration, layout and design, marketing and promotion, and/or communications, or any equivalent combination of education, training, and experience.

Nice To Have

  • Experience leading cross-department collaboration
  • Knowledge of accessibility best practices beyond ADA compliance
  • Experience with analytics and data-driven decision making in communications
  • Experience in government or public-sector communications

Benefits

  • We offer great pay, excellent benefits to include medical, dental, and vision plans, life insurance, employee/spouse/child supplemental life insurance, short-term disability, tuition reimbursement, wellness programs, deferred compensation plan (457 B), pension plan, flexible spending account, home purchase assistance, employee referral program and 12 paid holidays!
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City of Savannah

We are a full-service government of 2,500 employees who serve a community of 140,000 citizens in a metropolitan area with a population of 350,000. Savannah is considered one of the most beautiful cities in the world, with the largest National Historic Landmark District in America, ample cultural and entertainment options, and close proximity to the beach. The City of Savannah is an equal opportunity employer that provides an exciting and challenging work environment and significant career growth opportunity.

USA
1.2K employees (60 in marketing)

Traffic Signals

Monthly Visitors
139.1K
Traffic Source Mix
Search
53.8%
Direct
40.9%
Referral
4.2%
Social
0.8%
Paid
0.2%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
44 (4% of company)

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