Marketing and Communications Specialist

Gainesville, FL (On-site)

$50K/yr – $55K/yrMid LevelFull time

Posted 5 months ago

Job Summary

Drive integrated communications for UF/IFAS programs across content, media relations, and SEO-friendly digital assets.

  • Own development and execution of integrated communication plans.
  • Must-have: Experience creating and publishing digital content with SEO optimization.
  • Standout: Collaboration with UF/IFAS creative teams on multimedia assets and media relations.

Job Description

Responsibilities

  • Develop and execute integrated communication plans in collaboration with program teams.
  • Create, edit, and publish digital content (web, social, blogs, newsletters) and support media relations needs as they arise.
  • Support outreach initiatives, including events, story development, and external communications channels.
  • Monitor campaign performance and use analytics to inform strategy.
  • Coordinate with vendors, manage production timelines, and maintain relationships with media outlets.
  • Produce and edit content for internal newsletters, UF/IFAS platforms, and other faculty/staff communications.
  • Collaborate with UF/IFAS creative teams to develop multimedia assets.
  • Manage and update flagship web content and maintain internal communications tools such as Teams and SharePoint.
  • Ensure communications align with UF/IFAS brand guidelines and are optimized for SEO and user experience.
UF/IFAS logo

UF/IFAS

The Mission of UF/IFAS is to develop knowledge in agricultural, human and natural resources and to make that knowledge accessible to sustain and enhance the quality of human life.

Founded in 1964
Gainesville, Florida, USA
275 employees (16 in marketing)

Salaries

Posted range

$50K/yr – $55K/yr

Taken straight from the job posting.

See all UF/IFAS salaries

Marketing Team

Marketing Team Size
16 (6% of company)

Traffic Signals

Monthly Visitors
11M
Monthly Google Ads Budget
$270.8K
Traffic Source Mix
Search
34.1%
Direct
43.9%
Referral
20.4%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~275

Recent News

UF/IFAS logo

Marketing and Communications Specialist

UF/IFAS · Gainesville, FL · On-site