Responsibilities

• Implement the marketing and communications strategy, developing stories and campaigns that support program impact, fundraising, and audience engagement.
• Collaborate across teams to identify stories and develop communications that convey impact, mobilize supporters, and deepen engagement.
• Write, edit, and review content across digital and print media including blog posts, newsletters, email appeals, and advocacy materials; partner with the Communications Coordinator on social content and cross-channel production.
• Build and manage email communications, audience segmentation, and cultivation journeys across supporter groups — subscribers, volunteers, event attendees, and donors.
• Manage the editorial calendar balancing engagement with list health and maintaining alignment with the overall communications plan.
• Protect and apply brand standards across all content and platforms, maintaining consistent voice, tone, and visual identity.
• Execute, analyze and refine constituency growth campaigns and strategies to grow Save The Bay’s email list, supporter base, and donor pipeline.
• Support the execution of paid acquisition campaigns (Meta ads, list buys, petition-based acquisition) and help track performance against cost-per-acquisition and engagement benchmarks.
• Maintain acquisition dashboard tracking subscriber growth, engagement rates, and donor conversion by source.
• Identify and pursue cross-promotion opportunities with allied organizations, outdoor recreation groups, and community partners to expand reach.

Requirements

• 3-5 years of experience in communications, digital marketing, or content strategy
• Experience supporting email list or digital audience growth through organic and paid channels
• Experience with email marketing strategy, including segmentation, automation, and performance optimization
• A bachelor’s degree in communications, marketing, journalism, or a related field is preferred but not required. Equivalent work experience will be considered.

Preferred

• Experience with Salesforce CRM
• Experience with WordPress CMS
• HTML and CSS knowledge for email templates
• Pardot or similar marketing automation tools
• Google Analytics and SEO fundamentals
• Asana or similar project management tools