Marketing and Communications Specialist at Penn State University | University Park, IL | $49K/yr – $71K/yr

Penn State University

Marketing and Communications Specialist

University Park, IL (Hybrid)

$49K/yr – $71K/yrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own targeted Outreach marketing execution across print, digital, social, PR, and events with a focus on timely delivery and brand compliance.

Campaign orchestration: coordinate tactics across channels and partners from briefs to assets.
Event promotion and on-site support: plan, promote, and capture content for year-round Outreach events.
Stakeholder partnership: serve as the go-to for assigned units and vendors, tracking timelines and budgets.

Job Description

Responsibilities
- Execute and coordinate marketing and promotional tactics across print, digital, social media, public relations, and emerging channels in alignment with established marketing strategies and plans.
- Implement tactical marketing plans for priority Outreach programs and events.
- Coordinate and support the promotion of Outreach events throughout the year.
- Serve as a primary contact for assigned Outreach affiliated units and other Penn State partner marketing projects and events, ensuring timely execution of deliverables.
- Develop creative briefs to guide the production of marketing materials and campaign assets.
- Monitor campaign timelines and execution, providing regular status updates to stakeholders.
- Collaborate with Outreach marketing leadership to support campaign planning and implementation.
- Track budgets and schedules for assigned programs, events, and campaigns.
- Partner with Outreach’s social media manager to manage social media content creation for Outreach and its affiliated units.
- Ensure all marketing activities comply with accessibility standards, brand guidelines, privacy policies, and contractual requirements.
- Event Support: This position requires occasional evening and weekend, on-site support for Outreach events, including outdoor events. Responsibilities include but are not limited to capturing photography and content for social media and future promotions and as well as coordinating with other teams.

Penn State University

There’s a reason Penn State consistently ranks among the top one percent of the world’s universities. Across 24 campuses, our nearly 88,000 students and 17,000 faculty and staff know the real measure of success goes beyond the classroom—it’s the positive impact made on communities across the world.From access to state-of-the-art resources to interdisciplinary pursuits in collaborative atmospheres, a Penn State degree is more than an education. The experiences and knowledge gained here will form the foundation for the lives our students build. Their contributions to the world begin with a Penn State degree.We Are Penn State.

University Park, Pennsylvania, USA

32K employees (1,262 in marketing)

psu.edu