Responsibilities

• The Marketing Communications Specialist supports the execution of OTR’s global marketing strategy through project management, content development, digital marketing, trade show coordination, website content management, sales support and agency coordination.
• Manages and executes marketing communications projects across print, digital, social media, email, video, PR and event channels.
• Develops and maintains the marketing calendar and coordinate project timelines, priorities and deliverables.
• Creates and updates marketing collateral including brochures, product literature, presentations, sales tools, trade show materials and customer-facing communications.
• Supports product launches and commercialization initiatives through development of launch materials and sales enablement tools.
• Coordinates trade shows, conferences, customer events and exhibitions, including logistics, vendors and post-event reporting.
• Partners with OE and Aftermarket sales teams to develop presentations, customer communications and marketing support materials.
• Coordinates agencies, freelancers, writers, designers and other external marketing resources.
• Helps reduce external agency spending through effective internal execution, project management and utilization of AI-enabled workflows.
• Maintains and updates website content, blogs, landing pages and digital assets.
• Supports social media planning, publishing and reporting activities.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 4–6 years of B2B marketing, communications or marketing project management experience.
• Trade show and event management experience.
• Web content management experience.

Preferred

• Industrial, manufacturing, construction, agricultural or heavy-equipment industry experience preferred.
• HubSpot, Salesforce, CRM or marketing automation experience.
• Experience utilizing AI tools such as ChatGPT, Claude or Microsoft Copilot.
• Experience coordinating agencies and external vendors.
• Understanding of web publishing/digital platform content requirements.
• Experience working in a fast-paced, high-growth company.
• Industrial B2B experience preferred.
• Experience creating and editing marketing collateral using templates and desktop publishing tools.
• Working knowledge of MS Office.