Responsibilities

• Assist the Vice President of Marketing with the development of marketing tactical plans, promotional campaign/programs, and accompanying budgets.
• Serve as a Frontwave Brand ambassador ensuring consistency in the organization’s voice, key messages, and editorial style across all channels. Varies language and tone of message based on product, medium, and target audience.
• Coordinate the execution of marketing plan and program tactics including, but not limited to, traditional promotional/campaign materials, branch merchandising, digital, audio and video assets, online materials, newsletter articles, member education pieces, press releases, and internal communications.
• Assist with the development of specific marketing programs for the branches ensuring that all elements and initiatives are consistent with Frontwave’s brand and member service standards while achieving marketing goals.
• Manage assigned projects and/or project teams ensuring timely completion of tasks/projects, contingency planning, campaign/project analysis, and tracking/monitoring.
• Serve as the department subject matter expert in standing and/or ad hoc cross functional team committees as requested to support Frontwave’s goals and objectives. Initiate and support committee’s ideas, projects, and product enhancements.
• Act as facilitator/contributor to process documentation for the department as well as any ongoing process improvements.
• Develop and present department communications to cross-functional groups including, but not limited to, leadership teams.
• Perform as in-house graphic designer producing a wide range of marketing and promotional materials including but not limited to print, digital, out of home, and signage.
• Partner with the Marketing Communications team members as needed in the completion of tasks and projects.

Requirements

• Bachelor’s degree in related field, including Marketing, Communications, or Journalism.
• 5+ years marketing communications experience to include creative and content development
• 2+ years’ experience working with marketing agencies, media buyers, public relations, and digital marketing.
• Experience with event marketing, experiential marketing, and retail merchandising
• Well-developed project management skills with knowledge of campaign development process including familiarity with all types of marketing communications from print to digital.
• Must possess an excellent eye for design and the ability to deliver messages in a clear, concise way.
• Must be a curious and a critical thinker with knowledge of both the creative and analytical side of marketing.
• Demonstrated ability to manage the creation and distribution of marketing communication collaterals to extend existing branding.
• Ability to understand business objectives, incorporate feedback, and produce solutions that communicate clearly and represent the brand.
• Must be excellent at communication & presentation.
• Ability to work in a fast-paced environment while adhering to rigid timelines on multiple projects.

Preferred

• Experience in financial services
• Marketing agency, creative direction and/or designer experience
• Experience working in world-class hospitality or consumer brands

Benefits

• Competitive pay, 401k matching, mortgage and auto discounts.
• 9-27 days of PTO per year (based on tenure), VTO and 11 paid holidays.
• Affordable medical, dental, vision health plans, and Flexible Spending Account.
• Employee Assistance Program with a variety of services.
• Career development, training, and coaching, mentoring; tuition reimbursement up to $4,000/year.
• Culture of excellence and continuous improvement.
• We strive to be the best place you’ve ever worked!