Responsibilities

• Assist the Vice President of Marketing with the development of marketing tactical plans, promotional campaign/programs, and accompanying budgets.
• Serve as a Frontwave Brand ambassador ensuring consistency in the organization’s voice, key messages, and editorial style across all channels. Varies language and tone of message based on product, medium, and target audience.
• Coordinate the execution of marketing plan and program tactics including, but not limited to, traditional promotional/campaign materials, branch merchandising, digital, audio and video assets, online materials, newsletter articles, member education pieces, press releases, and internal communications.
• Assist with the development of specific marketing programs for the branches ensuring that all elements and initiatives are consistent with Frontwave’s brand and member service standards while achieving marketing goals.
• Manage assigned projects and/or project teams ensuring timely completion of tasks/projects, contingency planning, campaign/project analysis, and tracking/monitoring.
• Serve as the department subject matter expert in standing and/or ad hoc cross functional team committees as requested to support Frontwave’s goals and objectives. Initiate and support committee’s ideas, projects, and product enhancements.
• Act as facilitator/contributor to process documentation for the department as well as any ongoing process improvements.
• Develop and present department communications to cross-functional groups including, but not limited to, leadership teams.
• Perform as in-house graphic designer producing a wide range of marketing and promotional materials including but not limited to print, digital, out of home, and signage.
• Partner with the Marketing Communications team members as needed in the completion of tasks and projects.