Responsibilities

• Develop launch strategies: activations, social plans, and content timelines.
• Collaborates on the creation of social media content calendar (organic and paid marketing campaigns) for: Facebook, Instagram, YouTube, LinkedIn, TikTok and others. *Develops content and creates clear calls-to-action that facilitates engagements for both organic and paid campaigns across all clients product line segments.*
• Crafts compelling post and ad copy that aligns with our voice, objectives, and target audiences.
• Research social media trends and analyze metrics to optimize the social media post creation process.
• Assists with creation, selection and assembly of images and graphics for social media posts.
• Coordinate with Team & Graphic Designers (of which you are one) to ensure content is consistent with Brand Identity Guidelines.
• Produces compelling social media video content.
• Coordinates and provides support to Graphic Designers / Videographers for the development of social media-specific assets as needed.
• Work with creative team to shoot and publish high-quality content, including graphics, videos, captions, and stories.
• Collaborate with sales and web teams to ensure data-driven strategies for growth

Requirements

• 2+ years of experience in digital marketing, particularly in developing and executing social media strategies, growth development, community management and customer service. Required channels: Facebook, Instagram, LinkedIn, YouTube, TikTok, X.
• A strong sense of fashion and an exceptional understanding of the beauty industry, including women’s cosmetics
• Proficiency in AI (Claude, Grok or ChatGPT)
• Proficiency in Google Ads and Ads Manager and SEO Strategies.
• Experience using Meta Ads Manager.
• Proven track record in social community management.
• Strong writing, editing, and analytical skills; attention to detail is a must.
• Organized with the ability to manage multiple projects simultaneously in a deadline driven environment with the ability to pivot and adapt as needed.
• Experience with social media monitoring and scheduling tools.
• Preferred Computer Skills: Microsoft Office and Adobe Creative Suite. Special consideration will be given to those with video creation and editing experience.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Relocation assistance