Responsibilities

• Design and develop marketing campaigns (content, execution, delivery) to support sales goals and event marketing using all marketing methodologies: email, web SEO, social media, and print, ensuring all campaign materials are presented timely and accurately
• Collaborate with sales and marketing teams to develop customer-centric and coordinated messages to grow opportunities, promote customer acquisition, influence external audiences, build brand awareness, elevate visibility within industry markets, and enhance sales enablement
• Deploy targeted communications to customers using marketing automation platform to launch and track results
• Work with supplier teams to leverage applicable supplier content and ensure all supplier usage/brand guidelines are being followed
• Increase brand recognition through communication of the corporate value proposition(s) via email, web, print and other channels
• Write and design compelling and consistent brand messages for various marketing assets including emails, newsletters, website content, landing pages, brochures, videos, banner ads, social media, and branding elements
• Effectively communicate complex messages in a variety of communication forms to varying audiences
• Support event marketing and sales promotion needs with material creation such as print collateral, signage, forms, web and email promotion, and social media content
• Work with E-commerce team to design visually compelling assets, icons, and banner ads for use across our desktop and mobile responsive website
• Develop appropriate website content and landing pages, ensuring best practices are followed (working with in-house or external partners)

Requirements

• Work Experience: 3 years of marketing/marketing communications experience
• Education: Bachelor’s degree in marketing or related field, or commensurate experience
• Analytics/Computer Skills: High competency in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook; experience working with design platforms and tools; knowledge of digital communication channels and measurement practices; experience working in email or marketing automation platforms and tools such as HubSpot; strong analytical skills
• Organization Skills: Highly organized and very strong attention to detail; ability to manage multiple projects simultaneously in a dynamic environment
• Cross-functional skills: Ability to work effectively independently and in a team environment; High degree of creativity and ability to translate information from product and technical teams into customer focused/friendly language
• Communication Skills: Excellent listening, written and verbal communication skills as well as advanced copywriting and proofreading skills; proficiency in design, writing, editing, and project management; knowledge of digital communication channels, omni-channel campaign execution, and measurement practices
• Physical, Mental and Visual Skills: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disability to perform the essential functions.
• Ability to see, talk and hear
• Ability to sit for 8 hours a day
• Physical Environment: Normal office environment
• Travel: Occasional travel for meetings or conferences

Preferred

• Work Experience: 3+ years of marketing/marketing communications experience, B2B preferred; experience in electrical/industrial distribution
• Analytics/Computer Skills: Experience working in marketing automation platforms, HubSpot preferred