Responsibilities

• CRM Administration: Manage, maintain and optimize the college’s enrollment CRM to support recruitment initiatives for residential, online graduate and continuing pharmacy education programs.
• Build and refine audience segments, manage lead lists and ensure data accuracy to support targeted marketing and communication strategies.
• Provide regular CRM data summaries, dashboards and lead updates to program directors and stakeholders to inform recruitment decisions.
• Develop, launch and optimize automated multichannel marketing campaigns (e.g., email, social media and other digital outreach) to strengthen engagement and move prospects through the enrollment funnel.
• Map, analyze and enhance the prospective student journey across all digital touchpoints from first inquiry through enrollment to improve user experience and increase inquiry-to-application conversion.
• Assess lead outcomes to help determine the most efficient and impactful recruitment activities (e.g., application results of webinar attendees, RSVPs to matriculation).
• Marketing Data Analysis: Monitor key performance indicators (e.g., conversion rates, engagement trends, funnel progression) and use insights to recommend strategy adjustments to program directors.
• Support the implementation of program marketing plans by contributing tactics that align with recruitment goals for residential, online graduate and continuing pharmacy education programs.
• Digital Marketing: Assist with planning, execution and optimization of digital marketing campaigns, including search advertising, pay-per-click initiatives, social media advertising and digital media placements.
• Support the creation, editing and distribution of marketing emails tailored to leads, applicants and enrolled students.
• Track and report campaign performance, analyze outcomes and assess ROI to inform future digital marketing strategies.
• Research, Strategy and Planning: Identify audience needs, market trends and emerging opportunities in the residential, online graduate and continuing pharmacy education space.
• Recommend integrated marketing strategies that bridge web, mobile, social and digital channels to drive lead generation and improve enrollment performance.
• Collaborate with internal teams (communications, admissions, distance education support services) to ensure marketing strategies align with institutional objectives and program-specific enrollment targets.
• Other Assigned Tasks: Attend UF College of Pharmacy, UF main campus and UF Health communications meetings.
• Complete required training.
• Perform other duties, as required.

Requirements

• Bachelor's degree and two years of relevant experience; or an Associate's degree and four years of relevant experience; or an equivalent combination of education and experience.

Preferred

• Advanced proficiency in a higher-ed CRM such as Salesforce, Slate or HubSpot, including building workflows, segments and automated campaigns.
• Experience with AI-optimized content writing, SEO and web content strategy for higher education sites.
• Familiarity with email marketing platforms (e.g., Marketing Cloud, Slate Deliver).
• Understanding of HTML/CSS for email formatting.
• Experience managing or supporting digital advertising campaigns (PPC, paid social, retargeting, display ads).
• Knowledge of Google Analytics, UTM tracking, and marketing attribution models.
• Ability to analyze campaign data and translate insights into strategic recommendations.
• Superior spelling, punctuation and grammar skills. Familiarity with Associated Press (AP) Style preferred.
• Ability to plan, organize and coordinate work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives.
• Demonstrated ability to manage multiple marketing campaigns and deadlines simultaneously.
• Familiarity with higher-education recruitment funnels and student lifecycle marketing.
• Experience with social media strategy or content creation for academic programs.
• Understanding of accessibility and compliance standards in digital communications (WCAG, ADA).

Benefits

• Health Insurance: UF participates in state- and university-sponsored benefits programs for individuals, families and domestic partners, and offers voluntary insurance that includes vision, dental, long-term disability and more.
• Retirement Options: Attractive options include Florida Retirement System Pension Plan, State University System Optional Retirement Program, Florida Retirement System Investment Plan, and Voluntary Retirement Savings Plan.
• Leave: UF Faculty and Staff enjoy a generous paid leave plan as well as access to a sick-leave pool, maternity/paternity leave, and leave payouts.