Responsibilities

• Works hand in hand with the Marketing and Communications Manager, Director of Communications, Marketing and Communications team, and the office and practice leaders to create a proactive communications program that supports the strategic objectives of the firm, offices, and practices
• Supports the media relations strategy of the firm, focused on the Florida offices and targeted practice areas
• Engages with reporters and identifies opportunities to place attorneys/stories in client-facing media, including local, national, legal, business, and trade publications
• Creates and maintains media lists, vets media opportunities, writes media pitches and schedules interviews
• Provides media relations support, including monitoring interviews, prepping attorneys with talking points, media coaching and helping to promote / leverage content.
• Assists with media outreach and press releases for lateral hires throughout Florida and globally for various practices
• Develops story/content priorities and outreach strategies designed to build thought leadership including media placements, bylined articles, speaking engagements, multimedia presentations, and other targeted efforts
• Writes press releases, internal communications, and other collateral as needed
• Plans, researches, writes, and executes awards submissions and nominations
• Interviews attorneys and ghost writes content for various external publications and platforms

Requirements

• Bachelor’s degree required
• 5-8 years of professional experience managing PR for a law firm or professional services industry or as a business/legal journalist
• Track record of successful media placements designed to build thought leadership
• Writing portfolio that demonstrates experience translating complex topics into compelling copy
• Strong understanding of the news media and existing media relationships
• Well-versed in identifying PR risk issues and providing office/practice leaders with guidance and coaching to help make decisions
• Knowledge of AP Style, as well as rules of English grammar and style
• Adept at utilizing Cision or other PR Databases
• Experience in leveraging social media channels to achieve maximum exposure
• High level of proficiency with Windows-based software and Microsoft Word, PowerPoint, Excel and Outlook required

Benefits

• competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.