Marketing and Communications Specialist

Brentwood, TN (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own core marketing storytelling and brand execution to showcase the Diversicare Difference across materials, social, and cross-functional collaboration.

  • Brand & Communications: Design and manage promotional content that highlights culture, service, and resident impact.
  • Storytelling & Narrative: Craft engaging stories about residents and families to strengthen brand resonance.
  • Social & Engagement: Lead a multi-center social strategy, measure results, and adapt to trends to maximize reach.

Job Description

Responsibilities

  • Be a Brand Champion: Design, create, and manage impactful marketing and communications programs that showcase the Diversicare Difference—our unique culture of impassioned service. This includes developing engaging graphics, brochures, website content, fact sheets, logos, and other promotional materials.
  • Tell Our Story: Craft compelling narratives that highlight the positive impact we have on the lives of our residents and their families.
  • Lead the Social Conversation: Develop and execute a dynamic social media strategy across multiple platforms, managing content for all 46 centers. Track campaign performance, analyze data, and stay ahead of the latest social media trends and best practices.
  • Collaborate & Connect: Work closely with internal stakeholders across operations, marketing, sales, and HR to ensure consistent messaging and brand alignment.

Requirements

  • A Bachelor's degree in Marketing, Communications, or a related field.
  • Proficiency in graphic design and the Adobe Creative Suite.
  • Proven expertise in designing and developing sales and marketing training materials.
  • Mastery of social media management and a passion for creating engaging content.
  • Exceptional multitasking, project management, and organizational skills.
  • A creative mindset with a keen eye for detail and a passion for visual storytelling.

Benefits

  • Medical/Dental/Vision
  • Excellent 401k plan
  • Tuition Reimbursement
  • Vacation, Holiday, and Sick Time
  • Long and Short Term Disability
  • Employee Assistance Program
  • Life Insurance
  • Referral Bonuses
  • DiversICARE - employee hardship fund
  • Pay advancement program - OnShift Wallet
Diversicare Healthcare Services, LLC logo

Diversicare Healthcare Services, LLC

Diversicare is recognized as a premier provider of post-acute care. We are currently operating 44 centers in five states, primarily in the Southeast and Midwest. Whether your medical needs are short term rehabilitation, complex medical care, long term care or memory care, our centers have a comprehensive team trained to administer high quality healthcare.At Diversicare, Service Excellence it what makes us unique. Our Mission, Core Values and Services Standards guide our team members in creating a culture of Impassioned Service Delivery, a desire to exceed our customer’s expectations and promote a positive work environment. Diversicare takes pride in hiring team members who have a heart for service and share a passion for fulfilling our Mission to improve every life we touch by providing exceptional healthcare and exceeding expectations. If you are looking for a position where you can make a positive, lifelong impression, check out our current openings.You can learn more about Diversicare, our center locations, services and employment opportunities by visiting our website at www.DVCR.com.

Founded in 1994
Brentwood, Tennessee, USA
1.2K employees
Diversicare Support Center(BSC) logo

Marketing and Communications Specialist

Diversicare Support Center(BSC) · Brentwood, TN · On-site