Marketing and Communications Specialist - Department of Career Planning and Development (Temporary 6-Month Assignment)
Kennesaw, GA (On-site)
Posted 4 days ago
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Job Summary
Own the marketing and communications strategy for the department/college, lead campaigns and social media, coordinate events, analyze performance, and ensure brand alignment and SEO goals.
- Lead integrated marketing campaigns and social media programs
- Analyze performance and optimize SEO and web metrics
- Coordinate events and brand messaging across channels
Job Description
Responsibilities
- Develops and maintains strong partnerships within the assigned department and/or college, understanding key business strategies, objectives, and project expectations to support marketing efforts and goals
- Develops and manages comprehensive marketing and communications strategy, campaigns, projects, tactical execution plan
- Oversees the production process, day-to-day project activities and provides analytical analysis
- Creates advertising, marketing copy, newsletters, memos, reports and other forms of communication aimed at increasing enrollment, increasing philanthropic support, improving name recognition and enhancing the assigned department and/or college
- Creates, plans and executes engaging and interactive social media content strategy to enhance the assigned department and/or college's reputation
- Oversees the day-to-day activity on the assigned department and/or college's social media channels (Twitter, Facebook, LinkedIn, Instagram, YouTube, etc.)
- Utilizes social media to drive users to the assigned department and/or college's website, enhance the brand, promote events and programs, recruit students
- Ensures that communications are aligned with the University and the assigned department and/ or college's brand messaging and policies to increase the sense of connection to the College and its extended community
- Produces creative collateral (i.e. pop-up banners, brochures, booklets, department signage, newsletters, email templates, print ads, campaigns, GIFs, static images, videos, college events promotion, OwlTV, internal media and social media)
- Directs projects using appropriate internal and external resources (including, but not limited to, department team members, automation/CRM systems, videography, PR /marketing team, agency partners, freelance professionals, and PR/marketing firms)
Requirements
- Bachelor's degree from an accredited institution of higher education in marketing, business administration or related field
- Two (2) years of marketing, communications, or public relations work experience with a focus on account management and digital campaign management
Preferred
- Previous experience in higher education preferred
- Extensive experience with various computer software Google Analytics certified
- SEO BrightEdge or other SEO certification
- An advanced degree from an accredited institution of higher education in a related field
Kennesaw State University
A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate, and doctoral degrees to its more than 51,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university's vibrant campus culture, diverse population, strong global ties, and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 8 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.
