Responsibilities

• Responsibilities: Marketing and; Content Strategic Planning o In collaboration with the CM an ;XAO, support the development and execution of strategic marketing plans by coordinating content calendars, aligning messaging across channels, and ensuring brand consistency to meet organizational goals. Content Creation and; Storytelling: o Write and edit compelling content (written, photography, videos) across key audiences for newsletters, e-communication, social media, mkeprep.com, collateral, grant applications, and press releases. o Ensure content is consistent in voice, tone, and style across all channels. o Capture and share stories that reflect the values, achievements, and culture of Milwaukee College Prep. Collateral Development: o Develop branded creative templates to be used by leaders across the organization for flyers, posters, and other custom materials. o Design and produce flyers, brochures, signage, and other promotional materials using tools such as Canva, Adobe Creative Suite, or similar platforms. Brand Management: o Ensure consistency in brand messaging and visual identity across all marketing channels. o Collaborate with internal teams to align communications with organizational goals. Digital Marketing and Analytics: o Plan and execute email campaigns, paid digital advertising strategies, and paid social media advertising strategies to drive enrollment and community engagement. o Use analytics tools to track campaign performance and provide actionable insights. Event and Community Outreach Support: o Assist in planning, promoting, and supporting major school events, community open houses, fundraisers, and other community outreach (i.e., that of MCP staff, families, prospective employees and families). o Help coordinate marketing materials for recruitment fairs and community events.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field. Five years of experience in marketing, communications, or related roles (education or nonprofit sector a plus).
• Strong written and verbal communication skills. Proficiency in social media management, website management (e.g., SquareSpace), email marketing platforms (e.g., Constant Contact), design tools (e.g., Canva, Adobe Creative Suite), and marketing analytics tools (e.g., Meta Analytics, Google Analytics). Experience with website content management systems and basic HTML a plus. Ability to manage multiple projects and meet deadlines in a fast-paced environment.