Marketing & Communications Specialist

Saginaw, MI (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end marketing and communications execution across social media, content creation, materials, website updates, photography, and events, collaborating with physicians, leaders, and partners to deliver timely campaigns.

  • Own social media and content lifecycle
  • Develop print and digital materials
  • Maintain and update web content

Job Description

Responsibilities

  • 50% Social Media & Content Creation: Create, schedule, publish, and monitor engaging social and digital content; interact with audiences and use analytics to evaluate performance and identify opportunities to grow engagement.
  • 30% Marketing & Communication Materials: Create and update flyers, rack cards, posters, brochures, provider communications, newsletters, press releases, email campaigns, and other print and digital materials.
  • 10% Website Content: Maintain and update provider, clinic, service, location, and organizational information to help keep our digital presence accurate and current.
  • 5% Photography & Visual Content: Capture physician and employee headshots, events, community activities, and other visual content that tells the CMU Health story.
  • 5% Marketing Support: Assist with community events, health fairs, vendor and community partner coordination, special projects, and other marketing initiatives.
  • You'll also collaborate with physicians, leaders, departments, vendors, and community partners to gather information, coordinate projects, and ensure marketing initiatives are completed accurately and on time.

Requirements

  • Associate degree in marketing, communications, public relations, digital media, business, or a related field required; bachelor's degree preferred. Equivalent relevant marketing and communications experience may be considered.
  • Two (2) years of relevant marketing, communications, social media, digital media, or related professional experience preferred.
  • Demonstrated experience creating content for social media and digital platforms.
  • Strong writing, editing, proofreading, and verbal communication skills.
  • Familiarity with design tools such Adobe Creative Suite.
  • Proficiency with Microsoft Word, Excel, and PowerPoint.
  • Experience with social media management, analytics, website content management, email marketing, or digital communications preferred.
  • Photography and/or digital camera experience is a plus.
  • Healthcare experience is helpful but not required.

Preferred

  • Enjoy creating content but are equally comfortable managing deadlines, coordinating details, and moving several projects forward at once. You can take strategic or creative direction and turn it into polished, effective communications while bringing your own ideas and creativity to the work.
  • This role is ideal for someone who wants to build and create not simply maintain and who enjoys seeing their work make an impact across an organization and within the community.
CMU Health logo

CMU Health

2.8 Glassdoor

CMU Health — along with our local Teaching Hospitals, Covenant HealthCare, and MyMichigan Medical Center Saginaw — comprises Central Michigan University College of Medicine’s academic medical center. Nearly 75 renowned faculty physicians and almost 150 resident physicians provide care for patients across northern and central Michigan.With locations spanning the Great Lakes Bay Region, CMU Health is improving access to quality health care in Michigan with an emphasis on serving medically underserved populations. We also provide health care on campus for CMU students, faculty, and staff.In 2018/19 alone, we provided care for more than 70,500 ambulatory visits, 670 infant deliveries, and 8,850 surgical procedures – including more than 9,500 CMU student acute care visits and 30,600 visits for medically underserved patients. CMU Health patients rely on our experienced providers for evidence-based, patient-centered care at our clinical locations – and within our clinical partners’ facilities.

Founded in 1968
Saginaw, Michigan, USA
115 employees
1% recommend to a friend
1% CEO approval

Marketing Team

Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
12.9K
Traffic Source Mix
Search
62.7%
Direct
37.3%

Headcount Trend

Current headcount: ~115

Recent News

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Marketing & Communications Specialist

CMU Health · Saginaw, MI · Unknown