Marketing and Communications Specialist

Responsibilities

• Lead communications and marketing strategy to increase awareness of the Institute.
• Supervises and coordinates all print and electronic marketing, promotion, and public relations functions of the Institute.
• Collaborate with leadership and staff to plan and deliver communications initiatives, including messaging, campaign development, and multi-channel content creation, that support outreach and engagement.
• Research and write content including emails, newsletters, news stories, social media posts, announcements and web pages, including the biannual newsletter and annual appeal.
• Help prepare materials such as programs, signage, presentations and post-event coverage.
• Maintain and update website pages with timely program, event, and news content.
• Support communications infrastructure including Salesforce Marketing Cloud, distribution lists, and ASU iSearch directory.
• Maintain and adhere to the ASU and The College brand voice and tone.
• Develop and execute long- and short-term communication plans to support outreach and development initiatives of the department.
• Oversee key areas of internal and external communications, media relations, public relations and community outreach.

Requirements

• Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Preferred

• Demonstrated excellence in verbal and written communication skills, including a thorough understanding of AP style and following a writing style guide.
• Demonstrated experience in developing effective social media campaigns and utilizing social media scheduling tools.
• Demonstrated knowledge of Salesforce Marketing Cloud or other email marketing platforms.
• Demonstrated knowledge of Drupal or other website management platforms.
• Demonstrated experience working in a higher education and/or executive environment.
• Experience planning, developing and producing creative, high-quality communications content for multiple audiences and channels.
• Experience translating complicated or technical subjects into common language.
• Experience interviewing subject matter experts.
• Experience in planning and maintaining a regular editorial schedule and pitching stories to editors or supervisors.
• Experience in establishing and maintaining effective working relationships with faculty, staff, students, alumni and development teams and community partners.