Responsibilities

• Collaborate with content experts, marketers, BD professionals, and external influencers and industry experts to produce relevant content for marketing purposes and lead content planning, development, and promotion workflows.
• Write and edit content across multiple channels, including press releases, specialty publications, product sheets, case studies, white papers, email campaigns, websites, and mobile platforms.
• Support ABS Group Knowledge Center content production by adapting and repurposing long-form content and source materials.
• Develop and execute enterprise social media content, including drafting content, coordinating reviews, and supporting graphic development.
• Develop publicity plans and communication strategies in partnership with marketing and communications leadership.
• Ensure content aligns with business objectives and strategic priorities.
• Delivers the right mix of commercial value based content and technical content
• Attracts a qualified audience to the website
• Generates new leads, including marketing-qualified leads, by converting site traffic through calls-to-action
• Is optimized for search engines and lead generation

Requirements

• Minimum undergraduate degree required.
• Degree in Media, Journalism, English, Marketing, or a related field preferred.
• Three (3) to five (5) years of marketing or related experience focused on content creation.
• Exceptional writing and editing skills with the ability to adapt style, tone, and voice across various content types.
• Excellent organizational and project management skills with the ability to manage multiple priorities and stakeholders.
• Strong creative thinking combined with a process-driven, data-oriented approach.
• Experience building and engaging audiences through digital and/or traditional channels.
• Knowledge of content marketing, editorial planning, social media, SEO, lead generation, and performance analytics.
• Working knowledge of the ABS Health, Safety, Quality and Environmental Management System.