Responsibilities

• Brand Strategy & Storytelling: Participate in and facilitate updates to MSI’s brand story, messaging, and positioning.
• Brand Strategy & Storytelling: Ensure updated brand language is immediately reflected across the website, presentations, and marketing materials.
• Brand Strategy & Storytelling: Maintain consistency in voice, visuals, and messaging across all channels within and outside of the organization.
• Content & Creative Development: Lead creation of marketing content including: Brand and project videos; Case studies highlighting customer successes; Social media content; Presentations for outreach, customer and referral partner events, and sales use.
• Content & Creative Development: Facilitate case study development initially and assume full ownership over time.
• Content & Creative Development: Coordinate photography and videography as needed to capture projects, teams, and customer stories.
• Digital & Social Media: Own MSI’s social media presence, including weekly posting cadence.
• Digital & Social Media: Generate original content and actively engage with social media participants and potential customers.
• Digital & Social Media: Monitor engagement, growth, and content performance and adjust strategy accordingly.
• Sales Pipeline & CRM Ownership: Serve as the internal champion and point person for CRM usage.

Requirements

• 3-5+ years of experience in marketing, preferably in construction or related B2B environment.
• Strong writing, storytelling, and content creation skills.
• Hands-on experience with CRM platforms.
• Experience managing social media, email campaigns, and website content.
• Comfort working with analytics, KPIs, and performance reporting.
• Highly organized, proactive, and comfortable owning outcomes.
• Strong communication skills and ability to work cross-functionally.