Responsibilities

• Lead and develop the Marketing & Communications team, including the Senior Marketing Specialist and Senior Digital Communications Specialist
• Provide clear direction, priorities, and feedback to ensure high-quality output across all marketing and communication efforts
• Conduct regular 1:1 meetings, support professional growth, and ensure team accountability
• Foster a collaborative, high-performing team environment
• Oversee the execution of marketing initiatives across all divisions, ensuring alignment with company goals and priorities
• Review and approve marketing materials, campaigns, and communications to maintain quality and consistency
• Ensure all deliverables meet brand standards and are completed on time
• Lead digital marketing strategy across all channels, including website, SEO, paid advertising, and social platforms
• Oversee development and execution of strategic advertising campaigns designed to increase market visibility, lead generation, and brand awareness
• Optimize performance across SEO and AEO to improve visibility in both search engines and AI-driven platforms

Requirements

• 7+ years of experience in marketing, communications, or a related field
• Proven experience leading and developing a team
• Strong background in digital marketing strategy, SEO, paid advertising, and performance optimization
• Experience developing and managing multi-channel marketing campaigns
• Ability to analyze performance data and translate insights into actionable strategy
• Experience supporting sales and business development efforts
• Excellent communication, organization, and leadership skills