Responsibilities

• Develop and execute marketing plans and campaigns for LDTs and services to different target audiences including patients, providers, pharma, and other laboratories.
• Own both strategic planning and day-to-day execution of marketing initiatives aligned with company priorities.
• Build and maintain core marketing infrastructure, including:
• Performance dashboards and reporting systems
• Defined KPIs and analytics framework
• Regular review processes and continuous improvement cadence
• Refine and strengthen company and product positioning through VOC and data
• Ensure consistent messaging across all channels, materials, and stakeholders.
• Develop clear value propositions for Bladder CARE and laboratory services for each audience
• Partner closely with Sales and Clinical teams to align messaging with market needs.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration or Management, or related field.
• 5+ years of marketing experience at a life sciences company (Laboratory or Pharma ideal) Diagnostics/Laboratory experience strongly preferred
• Oncology experience preferred
• Experience with a target audience mix of clinicians and patients
• Demonstrated experience managing marketing teams and/or agencies, even if this role begins as an individual contributor.
• Strong copywriting skills.

Nice To Have

• Oncology experience preferred
• Experience with urologic oncology products or urologists ideal
• Target audience experience mix of clinicians and patients