Marketing and Communications Manager at OrthoAtlanta | Atlanta, GA

OrthoAtlanta

Marketing and Communications Manager

Atlanta, GA (On-site)

Salary Not AvailableMid Level7+ years expInternship

Posted 4 months ago

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Job Summary

Lead OrthoAtlanta’s marketing, content, and communications to grow patient engagement across multi-location care.

Own brand strategy, content creation, and social media for patient-focused campaigns.
Must-have: 7+ years in healthcare marketing or communications.
Standout: Experience across multi-location organizations and HIPAA-compliant marketing.

Job Description

Responsibilities

Marketing & Brand Strategy: Develop and implement strategic marketing plans that align with business goals, ensuring consistent brand messaging across all channels. You will monitor industry trends to identify new opportunities and best practices.
Content Creation & Management: Lead the production of high-quality, patient-centric content for our website, social media, email campaigns, and digital ads. This includes creating compelling patient success stories, videos, blogs, and infographics. You will also organize and promote community events and educational seminars.
Social Media Management: Lead the strategic management of our social media channels (Facebook, Instagram, X/Twitter, LinkedIn, YouTube) to highlight patient successes, provider expertise, and community involvement. You will engage with our online community to build a loyal following.
Internal and External Communications: Develop and execute strategic internal and external communications plans. This includes creating content to inform employees, advising leadership on key issues, and assisting with company events. You'll also manage public relations by building relationships with media outlets, journalists, and community leaders.
Data Analysis and Reporting: Collaborate with leadership to set and track marketing goals, budgets, and KPIs. You will analyze the performance of all marketing initiatives and report on results.

Requirements

Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree is preferred.
Experience: At least 7+ years of relevant experience in marketing, social media management, or communications, with a strong preference for candidates from the healthcare or multi-location organization sectors.
Skills: Proven track record of driving brand growth and patient engagement.
Skills: Expertise in content marketing, PPC advertising, and social media platforms.
Skills: Experience in healthcare marketing and a solid understanding of HIPAA compliance regulations.
Skills: Exceptional written and verbal communication skills, with the ability to tailor your voice for different audiences.
Tools: Proficiency with Microsoft Office Suite, social media tools, Google Suite, Adobe Creative Suite, and web content management systems.
Other: Strong organizational skills and the ability to manage multiple projects simultaneously.
Nice-to-have: Master’s degree is preferred.

Preferred

Master’s degree is preferred.

OrthoAtlanta

Piedmont Orthopedics | OrthoAtlanta is the second largest physician-owned orthopedic and sports medicine practice in the greater Atlanta, Georgia area with 24 offices, more than 70 physicians and more than 50 additional healthcare providers including physician assistants, nurse practitioners, physical therapists and occupational therapists dedicated to patient care. Piedmont Orthopedics | OrthoAtlanta offers convenient accessibility to a full range of musculoskeletal surgeons, specialists and patient services including on-site physical therapy, pain management care, five MRI imaging centers and two AAAHC surgical centers. Comprehensive operative and non-operative musculoskeletal care and expertise includes sports medicine, arthroscopic surgery, hip replacement, knee replacement, neck and spine surgery, elbow and shoulder surgery, ankle and foot surgery, pain management, general orthopedics, work related injuries and acute orthopedic urgent care. Piedmont Orthopedics | OrthoAtlanta is the official sports medicine provider to the Chick-fil-A Peach Bowl, Atlanta Gladiators hockey team and numerous college, high school and community sports programs across the region.

Founded in 2002

Atlanta, Georgia, USA

410 employees (4 in marketing)

www.OrthoAtlanta.com