Responsibilities

• Develop and execute integrated marketing communication plans aligned with business objectives
• Manage content for digital and print, including product literature, product copy, web content, email campaigns, and social media
• Serve as key point of contact for internal brand messaging and communication needs.
• Ensure consistent brand messaging and positioning across multiple brands within the portfolio
• Partner with product management and channel marketing to support product launches and promotional initiatives
• Coordinate with external agencies, designers, and vendors to deliver high-quality marketing assets
• Support retail and distributor marketing programs, including merchandising and point-of-sale materials
• Track and analyze campaign performance, providing insights and recommendations for improvement
• Assist in trade shows, events, and customer-facing marketing activities. Track and optimize the performance of new and existing partnerships.
• Comfortable with travel to customer events, shows industry meetings, company onsite meetings as necessary.

Requirements

• Bachelor’s Degree or higher in marketing, communications or related field preferred.
• 3+ years of progressive experience in B2B Marketing.
• Knowledge in the residential building industry and distribution channels a plus.
• Fluent in Digital Marketing, Marketing Automation (Salesforce Marketing Cloud) systems and Social Media Management tools.
• Exhibit strong leadership, problem solving, and time management capabilities.
• Comfortable working in a cloud-based environment.
• Experienced managing multiple sales channels.
• Communication: Strong written and verbal communication skills for effective collaboration with partners and internal teams.
• Project Management: Proficiency in managing multiple projects simultaneously, ensuring timely and successful execution.
• Analytical Skills: Ability to analyze market trends, sales data, and performance metrics to make data-driven decisions.

Benefits

• Competitive compensation including paid time off and holidays.
• Medical insurance (HDHP with HSA and PPO options)
• Prescription drug coverage
• Dental and Vision insurance
• Pre-tax flexible spending account
• 401(k) retirement savings with employer match
• Basic and supplemental life and AD&D insurance
• Short-term and long-term disability insurance
• Pre-tax dependent care flexible spending account
• Wellness program with diabetes prevention, condition care, preventive care, and annual flu shot.