Responsibilities

• Essential Duties and Responsibilities: Marketing Strategy and Campaigns
• Develop and implement marketing plans for MAASE programs, services, events, membership, consulting, and strategic initiatives.
• Support go-to-market planning for new and existing services, including audience identification, messaging, campaign timelines, and promotional strategies.
• Collaborate with staff, consultants, committees, and partners to align marketing efforts with organizational priorities.
• Maintain an organization-wide marketing and communications calendar.
• Track campaign results and recommend improvements.
• Content, Brand, and Design
• Write, edit, and produce content for newsletters, email campaigns, websites, social media, presentations, publications, and promotional materials.
• Maintain a consistent organizational voice, visual identity, and brand across programs and platforms.
• Create or coordinate logos, graphics, one-pagers, brochures, prospectuses, slide decks, event materials, and other branded resources.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, business, graphic design, or a related field, or equivalent professional experience.
• At least three years of experience in marketing, communications, public relations, digital engagement, or a related field.
• Strong writing, editing, proofreading, and content-development skills.
• Experience creating marketing materials for websites, email, social media, publications, and presentations.
• Experience with website content management systems, email marketing platforms, and social media management.
• Proficiency with Canva, Adobe Creative Suite, or comparable design tools.
• Strong project management, organization, and time management skills.
• Ability to manage multiple priorities and work independently in a primarily remote environment.
• Ability to travel within Michigan occasionally and provide onsite support for designated events.

Preferred

• Experience with a nonprofit, association, education organization, consulting firm, or professional-services organization.
• Experience marketing events, memberships, professional learning, consulting services, or fee-for-service programs.
• Familiarity with analytics, search engine optimization, audience segmentation, customer-relationship management, or marketing automation.
• Experience using Asana, Google Workspace, Constant Contact, and artificial intelligence tools.
• Familiarity with Michigan education or special education.

Benefits

• MAASE offers a competitive and supportive benefits package, including:
• 27 vacation days annually
• 11 paid holidays
• 12 sick days
• Two personal days
• Access to a 401(k)
• Access to health, dental, and vision insurance
• Annual professional development funds
• MAASE-provided home-office technology and remote-work support
• Access to Google Workspace, Asana, Zoom, and other organizational tools