Ashland University Correctional Education logo
Ashland University Correctional Education

Marketing Communications Manager - Marketing and Communications

Ashland, OH (On-site)

Salary Not AvailableMid Level2+ years expInternship

Posted 5 months ago

Job Summary

Drive Ashland University’s integrated marketing and communications to support enrollment, donor engagement, and campus partnerships.

  • Own development of university-wide communication plans and schedules
  • Must-have: Experience in higher-ed communications and audience/list management
  • Standout: Broad cross-department collaboration across enrollment, advancement, student affairs, and academics

Job Description

Responsibilities

  • Create intimate partnerships with key stakeholders across departments such as enrollment management, advancement, student affairs, academics, and more to ensure there is alignment and trust in the development of comprehensive communication plans.
  • Develop a university wide communication schedule that enables collaboration and intentional planning.
  • Develop a central and dynamic list management process to proactively maintain the right list of contacts for each audience.
  • Actively manage communication technology platforms to create single, multi-step, or triggered campaigns that enable personalization to each key persona, stage, season, and interaction pattern.
  • Leverage modern technology to brainstorm communication needs, edit, and prepare copy to support tactical and strategic plans.
  • Partner with subject matter experts to create and sustainably manage the following communication needs:
  • The end-to-end communication flow for undergraduate and graduate admissions, including parents when appropriate.
  • A partner communication plan that facilitates engagement for enrollment objectives.
  • Fundraising campaigns that include engaging points of communication and recommended personal outreach tactics.
  • Ongoing donor stewardship that keeps those that generously give engaged with key updates.

Requirements

  • Bachelor’s degree in marketing, communications, digital marketing, or related area of study.
  • Two (2) to three (3) years of experience with communications, email, social media, content creation, or other related areas of practice.
  • Ability to work in-person at the Ashland University Main Campus in Ashland, OH.

Preferred

  • MBA or advanced degree with a specialization in marketing.
  • Marketing automation and CRM platform certifications.
Ashland University Correctional Education logo

Ashland University Correctional Education

In 1964, Ashland University began offering instruction to incarcerated individuals at the Ohio State Reformatory. Faculty volunteered to teach college-level courses in line with AU’s mission of outreach and redemption. Between 1964 and today, AU has provided post-secondary education in the form of associate degrees, bachelor’s degrees, and Advanced Job Training certificates. Now in our 56th year of operation, Ashland University is pleased to be the home for the longest continually operating, post-secondary, correctional education program in the United States.

Ashland, Ohio, USA
8 employees (1 in marketing)
www.ashland.edu/coas/programs/correctional-education

Marketing Team

Marketing Team Size
1 (13% of company)

Traffic Signals

Monthly Visitors
123.6K
Monthly Google Ads Budget
$99.5K
Traffic Source Mix
Search
35.7%
Direct
58.8%
Referral
4.6%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~8
Ashland University Correctional Education logo

Marketing Communications Manager - Marketing and Communications

Ashland University Correctional Education · Ashland, OH · On-site