Responsibilities

• Develop and implement creative, effective tactics that differentiate Lumenis brands from the competition and align with the overarching marketing communications strategy; plans will include:
• Generate compelling, engaging content to support content-driven integrated strategy.
• Help identify the most effective communication channels to reach relevant target groups and help to feed these channels with the appropriate messaging.
• Strategizing and implementing campaigns leveraging both traditional (collateral, print advertising, direct mail, etc.) and digital (social media, digital advertising, websites, email, etc.) marketing tactics.
• Responsible for media plan, editorial calendar and internal and external communications as related to area of responsibility.
• Developing materials, presentations and other marketing communications for launches, campaigns and other product and service marketing efforts as well as sales meetings, tradeshows and events.
• Creating and maintaining project plans to successfully move all projects forward in a timely, collaborative and efficient manner.
• Collaborate with US & BU Marketing & MarCom Management teams to help shape overarching marketing strategies, websites, e-marketing tools, SEO/SEM, digital advertising, social media channels and other digital marketing tactics.
• Working with event managers to develop plans to leverage product promotions to help generate leads at key shows and events.
• Responsible for monitoring program success and ROI analytics and reporting

Requirements

• BA/BS degree in Advertising, Marketing, Public Relations, Communications, or a related field.
• MBA is strongly preferred.
• 3-5 years of experience in a Marketing Communications role developing content and implementing campaigns.
• 3-5 years of experience with digital marketing, advertising & go-to-market strategy
• Experience in campaign design and execution is preferred.
• Experience in data analytics and creating dashboards, preferred.
• Must have basic computer skills (Microsoft Office Suite).