Responsibilities

• Marketing strategy and commercial performance: Develop and deliver the annual marketing plan across all brands and restaurants; Create targeted campaigns to increase bookings, footfall and revenue; Identify opportunities to improve quieter services, specific days and individual restaurant performance; Manage the marketing budget and ensure spending delivers measurable value; Track campaign performance and provide clear monthly reports, insights and recommended actions; Monitor competitors, customer trends and the London restaurant market
• Brand management: Protect and develop the identity, positioning and tone of voice of each brand; Ensure consistency across websites, menus, social media, photography, printed materials and restaurant communications; Maintain the individual identity of La Mia Mamma, Made in Italy and La Mia Mamma Ammare; Support the development of new concepts, menus, events and restaurant experiences
• Digital marketing and CRM: Manage the group’s social media strategy and content calendar; Plan email marketing and customer retention campaigns; Develop and segment the customer database; Work with booking platforms and digital tools to improve conversion and repeat visits; Coordinate paid social media, digital advertising and local campaigns; Monitor website performance and ensure information is accurate and up to date; Support local SEO and online visibility for every restaurant
• Content and communications: Plan and coordinate photography, video and written content; Create clear briefs for designers, photographers, videographers and agencies; Write and approve engaging content for social media, websites, newsletters and campaigns; Maintain a consistent and recognisable communication style across every channel; Build a strong content library for all venues and brands
• PR, partnerships and reputation: Develop relationships with journalists, influencers, creators and local communities; Identify valuable partnerships, collaborations and events; Coordinate restaurant launches, press activity and media opportunities; Manage invitations, press visits and influencer experiences with clear objectives; Monitor guest reviews and work with operations to protect and improve the group’s online reputation; Support the management of sensitive communications when required
• Restaurant openings and local marketing: Lead the marketing plan for the launch of La Mia Mamma Ammare; Coordinate pre opening, launch and post opening campaigns; Build local awareness and partnerships around each restaurant; Regularly visit the venues to understand their customers, challenges and commercial opportunities; Provide restaurant managers with practical local marketing plans and materials

Requirements

• Proven experience in marketing, communications or brand management
• Experience within hospitality, restaurants, lifestyle or consumer brands is strongly preferred
• Strong understanding of social media, CRM, digital marketing, PR and content creation
• Commercially minded, able to connect marketing activity with bookings, revenue and customer retention
• Excellent written and verbal English
• Strong project management and organisational skills
• Confident managing several brands, venues and priorities simultaneously
• Highly creative, with the ability to develop original ideas and turn them into effective campaigns
• Confident using AI tools to improve content creation, research, reporting, productivity and campaign performance
• An excellent multitasker, able to manage several projects, brands and deadlines simultaneously

Preferred

• Italian language skills are an advantage but are not essential.