Responsibilities

• Developing and executing a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing materials and collateral in line with brand direction.
• Implementing online marketing activities, including social media, SEO/SEM, demand generation, raw lead generation, etc.
• Tracking the effectiveness of various campaigns and course corrections as required.
• Working closely with the Procurement team to manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
• Leading the planning and implementation of PR and initiatives related to the brand.
• Assist with long-term branding strategy development aligned with business strategy

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years experience in a similar role in the IVD industry; experience in genetics, molecular biology, immunology, or biochemistry preferred.
• Proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel.
• Must have strong written, graphical, and oral communication skills and knowledge of content development.
• Must have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
• Must have excellent interpersonal skills and be adept at building relationships with different stakeholders.
• Must be able to travel 20% of the time

Nice to Have

• A strong network of PR and media contacts would be highly advantageous.
• Experience in genetics, molecular biology, immunology, or biochemistry preferred.