Marketing and Communications Manager

Richmond, VA (On-site)

$91K/yr – $136K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns end-to-end physician lifecycle and marketing execution across employed practices, driving onboarding and off-boarding, collateral development, communications, reputation management, patient experience, and integrated campaigns.

  • Physician lifecycle management across onboarding, off-boarding, and communications plans
  • Marketing operations, content creation, and CRM/PMI initiatives
  • Reporting, governance of consumer-facing information, and cross-functional collaboration

Job Description

Responsibilities

  • Manages the physician on-boarding and off-boarding process:
  • New providers are fully on-boarded within 30 days of start.
  • Departing providers are off-boarded in accordance with requirements for patient notification.
  • Creates new physician collateral materials for promotional use by provider relation team and updates related service line collaterals.
  • Assists in developing and implementing internal and external communications plans for our employed physician practices.
  • Supports practice managers on patient experience survey set up and reporting.
  • Works collaboratively with physician practice managers to monitor and respond to online reviews and support reputation management activities.
  • Leads employee engagement initiatives in our employed practices.
  • Ensures consumer-facing information for employed practices and providers is captured accurately, governed and flows from appropriate source(s) of truth to public platforms (websites, online listings, etc.).
  • Serves as a key point of contact supporting service offerings for physician referral and appointment services as part of NCCM (National Contact Center Management).

Requirements

  • Bachelor’s Degree
  • 3+ years in a relevant role
  • Healthcare Marketing or Communications experience preferred
  • Effective management and communication skills; both orally and written
  • Ability to effectively present information to top management and public groups
  • Ability to define problems, collect data, establish facts and draw valid conclusions
  • Detail-oriented
  • Experience developing and proofreading consumer-facing content
  • Familiarity with healthcare specialties, procedures and conditions not required, but preferred
  • Strong technical skills and experience with Microsoft Office Excel and other data management tools

Benefits

  • Medical, Dental, Vision, Life Insurance and Flexible Spending
  • Paid Time Off (PTO) and Personal Leave
  • 401K (100% annual match - 3% to 9% of pay based on years of service)
  • Academic Assistance and Reimbursements for Tuition and Student Loans
  • Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
  • Home, Auto, and Pet Insurance
  • Employee Stock Purchase Program (ESPP)
  • Short Term & Long Term Disability coverage
  • Adoption Assistance
  • Legal Benefits and lots more!
HCA Healthcare logo

HCA Healthcare

HCA Healthcare is dedicated to giving people a healthier tomorrow. As one of the nation’s leading providers of healthcare services, HCA Healthcare is comprised of 188 hospitals and 2,400+ sites of care in 20 states and the United Kingdom. In addition to hospitals, sites of care include surgery centers, freestanding ERs, urgent care centers, diagnostic and imaging centers, walk-in clinics and physician clinics.Many things set HCA Healthcare apart from other healthcare organizations; however, at our core, our greatest strength is our people. Every day, more than 290,000 colleagues go to work with a collective focus: our patients. Our focus positively impacts the care experience at the bedside and beyond.We are proud of the impact we have in our communities through employment, investment and charitable giving. HCA Healthcare is a learning health system that uses our approximately 37 million annual patient encounters to advance science, improve patient care and save lives. At HCA Healthcare, we are excited about the future of medicine. We believe we are uniquely positioned to play a leading role in the transformation of care.Note: Be alert for fraudulent job postings, emails, and phone calls. HCA Healthcare will never send you money or ask you to send money during the interview or hiring process.

Founded in 2000
Nashville, Tennessee, USA
145K employees (782 in marketing)

Traffic Signals

Monthly Visitors
1.2M
Traffic Source Mix
Search
36.3%
Direct
48.3%
Referral
10.2%
Social
4.3%
Paid
0.8%

Headcount Trend

Current headcount: ~145K

Marketing Team

Marketing Team Size
538 (0% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$5.3B
Last Raise
$5.3B
Post IPO Debt, 9 months ago

Funding History

  • Feb 2025
    Post IPO Debt • $5.3B
  • Jun 2014
    Post IPO Debt • $3.2M
  • Oct 2012
    Post IPO Equity • $5.9M