Responsibilities

• Building on the business strategy for North America, plan for and implement creative, effective tactics that differentiate our Straumann Group brands from competition and align with the overarching marketing communications strategy supporting dental (surgical, restorative, biomaterials), lab, digital dentistry, ecommerce, education, and practice growth and services
• Generate compelling, engaging content to support content-driven integrated strategy. Help identify the most effective communication channels to reach relevant target groups and help to feed these channels with the appropriate messaging.
• Strategizing and implementing campaigns leveraging both traditional (marketing collateral, print advertising, direct mail, etc.) and digital (social media, digital advertising, websites, email, etc.) marketing tactics.
• Responsible for media plan, communication calendar and internal and external communications as related to area of responsibility
• Developing materials, presentations and other marketing communications for launches, campaigns and other product and service marketing efforts as well as sales meetings, tradeshows and events.
• Creating and maintaining project plans to successfully move all projects forward in a timely, collaborative and efficient manner.
• Providing guidance to the product management team and cross-functionally to teams such as customer service, sales excellence, customer development and operational excellence, to help shape local marketing strategies.
• Working with tradeshow manager to develop plans to leverage product promotions to help generate leads at key shows and events
• Collaborating with the Digital Marketing Team to help leverage and optimize the Straumann Group digital advertising, social media channels and other digital marketing tactics.
• Creating and managing the MarCom budgets in close collaboration with the product management team and Sr. Director of Marketing Communication and Events.
• Collaborating with the Tradeshow and Events team and Creative Services Team by participating in all relevant trade shows as needed, while developing creative visuals that differentiate us from competition.
• Traveling with sales representatives once per year to gain a deeper understanding of the business and the Straumann Group customer base.
• Responsible for monitoring program success and ROI analytics and reporting to appropriate Directors, product managers, etc.
• Actively soliciting relevant input from customers and the sales organization to develop new and vibrant marketing collateral.
• Assessing state of current materials – revise existing literature as appropriate, archive outdated versions, and leverage digital whenever possible.
• Developing relationships with peers at Straumann headquarters in Basel, Switzerland, to leverage ideas and materials, and align with overarching brand.
• Being a strong Straumann Group brand ambassador ensuring all sales and marketing collateral reflects and adheres to corporate branding standards.

Requirements

• BA/BS degree in Advertising, Marketing, Public Relations, Communications or related field
• 5+ years of experience in Marketing Communications role or related field developing content and implanting campaigns
• 5+ years of experience with digital marketing and advertising

Preferred

• MBA
• Digital Marketing certification
• Excellent writing skills
• Experience in go-to-market strategy
• Experience in campaign design and execution
• Experience in data analytics and creating dashboards
• Experience in graphic design
• Demonstrated project management skills
• Proven lead generation expertise that resulted in ROI
• Strong communications and time-management capability