Own cross-channel MarCom strategy for North America, blending traditional and digital tactics with content to support brand differentiation across dental, lab, digital dentistry, ecommerce, education, and practice growth.

• Growth & Channel Strategy: Plan and execute creative tactics differentiating Straumann Group brands across dental, lab, digital dentistry, ecommerce, education, and practice growth.
• Content & Channel Delivery: Create compelling content and identify effective channels to reach target groups.
• Campaign Execution: Strategize and implement campaigns using traditional and digital marketing tactics to drive awareness and demand.
• Media & Calendar Management: Own media plan and internal/external communications calendar for the area.
• Launch & Event Materials: Develop materials for launches, campaigns, product marketing, sales meetings, tradeshows, and events.
• Program & Project Planning: Create and maintain project plans to move initiatives forward on time and collaboratively.
• Cross-Functional Guidance: Advise product management and teams such as customer service, sales excellence, and operations to shape local marketing strategies.
• Tradeshow Lead Gen: Work with the tradeshow manager to leverage product promotions to generate leads at key shows and events.
• Digital Collaboration: Collaborate with Digital Marketing to optimize Straumann Group digital advertising, social channels, and tactics.
• Budget & Brand Governance: Create and manage MarCom budgets in partnership with PM and Sr Director of Marketing Communications & Events, while upholding brand standards.