Marketing Communications Manager

Responsibilities

• Collaborate with the member experience team to implement the membership experience strategic plan, ensuring a lively and connected community that aligns with brand standards.
• Develop and execute innovative marketing campaigns that cater to the club’s diverse member base, incorporating feedback from members and committees to enhance relevance and engagement.
• Focus on member retention initiatives, including targeted outreach for at-risk members and personalized onboarding processes for new members to build lasting relationships.
• Communicate effectively with members and staff across various channels, ensuring consistent and clear messaging that promotes club activities and fosters member engagement.
• Craft storytelling and content-driven communications that leverage all channels (i.e., emails, in club displays, social media), highlight club events, programs, and the overall ClubLife experience, engaging members and enhancing their connection to the club.
• Support the club’s growth by balancing quantitative goals (membership growth) and qualitative goals (member experience).
• Assist in managing budgets related to member dues, including tracking resignations and downgrades, and implementing strategies to minimize revenue loss.
• Address and resolve challenges using available resources, working with regional and corporate teams to support club operations.
• Attend daily briefings and actively engage in required activities to stay informed and contribute to the team’s success.