Marketing & Communications Manager

District of Columbia, USA (Hybrid)

Salary Not AvailableMid Level3+ years expContract

Posted 4 months ago

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Job Summary

Drive City Kids’ fundraising and communications program by leading multi-channel campaigns, events, and donor storytelling.

  • Own and execute multi-channel marketing, fundraising campaigns, and donor communications across digital and print.
  • Must-have: nonprofit marketing experience with campaign planning and analytics.
  • Standout: coordinating fundraising events and storytelling for major campaigns.

Job Description

Responsibilities

  • Serve as steward of City Kids’ brand voice and visual identity, ensuring consistency and authenticity across all communications
  • Execute City Kids’ annual communications plan, managing the calendar of newsletters, email campaigns, annual reports, and marketing collateral
  • Write and design quarterly newsletters, impact stories, and other donor-facing communications
  • Maintain and update website content to ensure accuracy, relevance, and alignment with brand standards
  • Maintain photo and video library on Flickr
  • Support the Director of Development and Comms to develop campaign strategy and storylines that elevate the key priorities of the strategic plan and clearly articulate the City Kids brand
  • Craft and send digital and print communications for annual giving campaigns, including year-end appeals, Giving Tuesday, and day-of-giving campaigns
  • Ensure integration of communications tools, Mailchimp, Give Lively, and Salesforce, for accurate segmentation and campaign delivery
  • Create fundraising materials, collateral, and presentation support as needed
  • Lead planning and execution of fundraising events, including event promotion, logistics, and communications

Requirements

  • 3–5 years of experience in marketing, communications, or a related field, preferably in a nonprofit or mission-driven organization
  • Demonstrated success in developing and executing multi-channel marketing campaigns across digital, print, email, and social media
  • Strong social media management skills with experience growing audiences, cultivating engagement, and staying current with platform trends and best practices
  • Experience tracking nonprofit marketing KPIs and using analytics tools (e.g., Google Analytics, social media insights, email metrics) to measure performance and optimize strategy
  • Exceptional written and verbal communication skills with the ability to write authentic and inspiring content
  • Experience creating marketing collateral, including newsletters, annual reports, fundraising appeals, and visual content
  • Proficiency with Canva, Mailchimp, WordPress, and social media scheduling tools
  • Strong project management skills with the ability to manage multiple campaigns, deadlines, and deliverables simultaneously
  • Experience with brand strategy, visual identity management, and style guide development
  • Experience supporting or managing events, including promotion, logistics, and communications
  • Bachelor’s degree in communications, marketing, journalism, or a related field, or equivalent experience
  • Passion for youth development, outdoor experiential education, and the outdoors

Preferred

  • Experience with fundraising campaigns and donor communications
  • Familiarity with Give Lively and Salesforce for campaign delivery
  • Experience working in or with outdoor education or youth development programs

Benefits

  • Hybrid Remote/In-Person Work
  • Employer-paid Health, dental, and vision coverage (individual); family coverage available
  • Short-Term Disability and optional Long-Term Disability
  • 401K Administration
  • 4 weeks PTO (increases with tenure at the organization)
  • Up to one week of additional "Rest & Rejuvenation" office closure days
  • Jury Duty, Vaccination, and Bereavement Leave
  • Outdoor Retailer Discounts
City Kids Wilderness Project logo

City Kids Wilderness Project

City Kids Wilderness Project is a non-profit organization founded on the belief that providing enriching life experiences for under-resourced DC youth can enhance their lives, the lives of their family and the greater community. Our goals are to strengthen participants’ self-concept; increase academic achievement by teaching life skills; increasing personal motivation and initiative; develop interpersonal skills and leadership ability; and foster an appreciation and knowledge of the environment. We aim to provide extraordinary experiences that will inspire worthy young people of Washington, DC to dream, to see beyond their current circumstances, and ultimately to succeed in building a healthy, happy, and productive life.

Founded in 1996
Washington, District of Columbia, USA
27 employees (2 in marketing)

Traffic Signals

Monthly Visitors
3.7K
Traffic Source Mix
Search
27.3%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
1 (4% of company)