Responsibilities

• Establish Canopy as a thought leader in perennial land management and agroforestry
• Conduct competitive and market research to identify differentiation opportunities and sharpen the company's positioning narrative for Canopy’s products and services
• Develop audience-specific messaging based on compelling value propositions for key target segments including conversion-focused materials
• Define and maintain a consistent brand identity, voice, and visual standards for internal and external audiences
• Partner with leadership to ensure brand consistency as new products, services, or initiatives are brought to market
• Own and execute an integrated digital marketing strategy spanning website, email, SEO/SEM, and social media
• Optimize digital presence to showcase integrated services, drive conversions, and strengthen market position
• Work with internal teams and external vendors to manage a brand asset library
• Develop and execute social media strategy with targeted growth objectives
• Collaborate with subject matter experts and leadership to transform internal expertise into externally facing content and campaigns

Requirements

• 6+ years integrated marketing experience spanning brand strategy, communications, and content development
• Demonstrated success developing audience-specific messaging that drives lead generation and brand awareness
• Track record establishing thought leadership positioning for companies
• Comfort working independently and with diverse, remote teams
• Experience writing and editing both internal and external communications for a range of audiences
• Hands on experience with digital marketing, including content creation and performance tracking
• Experience working with graphic design to support website development, print materials and collateral creation
• Experience cultivating relationships with brand ambassadors and partners to extend brand reach
• Experience developing content independently and collaborating with content partners

Preferred

• Background in sustainability, agriculture, agroforestry, or science-based industries strongly preferred
• Ability to translate agricultural/environmental concepts for diverse audiences
• Track record of successful partnerships and co-marketing initiatives
• Experience building marketing functions in growth-stage companies
• Understanding of science-informed practices in agriculture/sustainability
• Basic graphic design proficiency (Adobe Creative Suite, Google Workspace) to support day-to-day content needs

Benefits

• 401(k)
• PTO
• QSEHRA healthcare reimbursement