Responsibilities

• Develop and execute integrated marketing and communications strategies that drive patient acquisition, utilization, and retention for priority Lines of Service
• Translate service-line growth goals, access priorities, and outcomes into clear, culturally responsive messaging for patients and community audiences
• Ensure alignment between patient-facing outreach and donor-facing narratives to reinforce mission, impact, and continuity of care
• Partner with the EVP of Advancement and Director of Advancement, Development to align service-line marketing, donor engagement, and funding priorities
• Lead development and execution of campaigns tied to Lines of Service and associated Funding Initiatives, with defined audiences, goals, timelines, and metrics
• Position funding opportunities that directly support patient access, retention, and quality of care through coordinated donor acquisition, stewardship, and impact communications
• Manage website content related to services, patient access points, giving, and impact
• Optimize digital pathways and journeys for patients and donors across key touchpoints
• Collaborate with vendors to support SEO, testing, and conversion optimization
• Maintain and apply the Advancement Brand Toolkit across patient, donor, and community communications

Requirements

• Bachelor’s degree required; Master’s degree preferred (Marketing, Communications, Public Relations, Journalism, or related field)
• Minimum 5–7 years of experience in marketing, communications, or advancement communications
• Experience developing and executing integrated, multi-channel marketing campaigns
• Demonstrated experience supporting fundraising, donor engagement, client acquisition/retention, or mission-based communications
• Experience managing digital platforms, including websites, email marketing, and social media
• Experience working with creative and project management tools and applications, content calendars, and analytics dashboards
• Experience collaborating with internal teams, vendors, and external partners
• Experience in healthcare, human services, or mission-driven nonprofit organizations strongly preferred