Responsibilities

• Digital Marketing & Social Media. Own management of Seamen’s Bank social media platforms, including content creation and scheduling to maximize audience engagement and reach.
• Launch and develop email marketing campaigns to directly drive traffic to our Bank website and key revenue-generating departments.
• Manage, update, and optimize the Bank’s website to ensure fresh, dynamic content.
• Content Creation. Serve as the organization’s primary content creator and handles the daily execution of digital marketing, print publications, and communications.
• Translate complex financial products and Bank services to average consumer and shape raw material from staff, meetings and other sources into meaningful, impactful messaging.
• Write and collaborate on the creation of compelling and effective copy.
• Brand Management & Awareness. Maintain and enhance the Bank’s image through consistent messaging and visual branding.
• Secure Seamen’s Bank position as a leading institution on the Cape as well as a steadfast, committed community partner.
• Bring Seamen’s Bank west of the Orleans rotary without a building to anchor it.
• Identify and capitalize on brand moments, like events, milestones, and other notable news.