Responsibilities

• Campaign Strategy & Execution
• - Develops and leads marketing campaigns across email, social, web, and events  built specifically to generate qualified interest, not just activity.
• - Sets channel mix, messaging angle, and strategy for each campaign, informed by what is and isn't generating results.
• - Partners with Marketing Operations & Demand Lead to track campaign performance and feed lead quality and volume back into planning.
• Content Development for Demand Generation
• - Develops content  case studies, literature, website content, social posts  engineered to produce leads, not just presence.
• - Works with technical and sales teams to translate real capabilities into content that resonates with active buyers.
• - Maintains a steady publishing cadence so channels stay active and current.
• Brand & Message Consistency
• - Owns consistency of voice and position across every outward communication.

Requirements

• Bachelors degree in marketing, communications, business, or a related field required  equivalent practical experience will be considered
• 5+ years of marketing experience, with a track record of campaigns that produced measurable lead generation and business impact
• Experience in industrial, manufacturing, or technical B2B environments strongly preferred
• Experience managing or mentoring junior team members
• Strong writing and content development skills
• Experience planning and executing trade shows or major company events preferred
• Comfortable operating with significant autonomy on a small, fast-moving team

Preferred

• Experience in industrial, manufacturing, or technical B2B environments strongly preferred
• Experience planning and executing trade shows or major company events preferred