Marketing & Communications Lead

Nashville, TN (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 2 months ago

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Job Summary

Drive day‑to‑day B2B marketing and communications for JBS across multiple business units, combining content creation, brand consistency, and lead generation.

  • Own marketing execution across branding, marketing, and communications for multiple business units.
  • Must-have: 5+ years in B2B marketing.
  • Standout: Full ownership of cross-channel campaigns and asset production.

Job Description

Responsibilities

  • Own marketing execution across branding, marketing, and communications for multiple business units.
  • Create, update, and maintain print and digital collateral, including web content, video, brochures, catalogs, apparel, and tradeshow displays.
  • Collaborate with internal teams to translate technical/operational details into compelling content; periodic jobsite visits may be needed.
  • Manage multiple initiatives simultaneously with strong organization, prioritization, and follow‑through.
  • Execute lead generation across key business lines using website content, SEO, email campaigns, social platforms, print/digital one‑pagers, and catalogs.
  • Coordinate consistent, professional application of JBS branding across all print, digital, and video communications.
  • Maintain organized marketing assets, templates, documentation, and brand standards.
  • Continuously improve clarity, consistency, and authenticity of JBS’s external image.
  • Support recruiting and retention through marketing and communications content.
  • Produce A/V content for internal communications and employee events.

Requirements

  • 5+ years of experience in B2B marketing required.
  • Bachelor’s degree in Marketing, Business, Communications or related field.
  • Strong writing, editing, and organizational skills.
  • Demonstrated ability to manage multiple projects independently.
  • On-site work at JBS HQ with occasional travel to jobsites in the Mid-South.
  • Valid Operator’s Driver’s License and acceptable MVR.
  • Drug testing, background checks, and reference checks will be performed.

Preferred

  • Experience in construction, industrial, manufacturing, or infrastructure fields.
  • Ability to translate technical services into clear customer-focused messaging.
  • Experience with marketing automation and CRM platforms for lead tracking and campaigns.
  • Ability to analyze digital performance data to improve campaigns and lead generation.
  • Continuous improvement and long-term ownership mindset.
  • Graphic design, photography, videography, and editing skills.
  • Familiarity with paid digital channels and working with partners for lead generation.
  • Understanding of website and landing page best practices for conversion.

Benefits

  • Salaried position, paid monthly, with opportunity for annual bonus.
  • Vacation pay and 401(k) matching & profit-sharing.
  • Medical, dental, vision, life, short-term and long-term disability insurance options.
  • HSA option and wellness program.
  • Competitive wages commensurate with experience.
John Bouchard & Sons Co. logo

John Bouchard & Sons Co.

Building & Sustaining Hardworking Infrastructure. For over a century, the John Bouchard & Sons Co. tradition of innovation and excellence has helped create and maintain the systems that keep the Mid-South running.- Iron Construction Castings - Machine Service & Repair - Pump, Press & Rotating Equipment Repair - Air Compressor Service, Rentals & Rebuilds - Mechanical, Electrical, Plumbing & Fire Sprinkler Service - CNC and General Machine Shop Services - Restaurant Equipment Service - Controls System Service & Repair- Equipment Sales - Air Compressors & Dryers - Nitrogen Generators - Pumps - Blowers - Vacuum Pumps- Construction - Mechanical & Plumbing Contracting - Electrical Contracting - Fire Sprinkler Contracting - Industrial FabricationWe fix. We build. We innovate. We work hard, tell the truth and stand by our product. We start with valuing relationships – ours as a family, and our customers’ with us. John Bouchard was the father 5 generations ago. Today his descendants still own and operate the business as a Certified Women’s Business Enterprise (WBE), while an army of craftsmen, service experts, and staff – those they are mentoring and those who have trained them – know they are all part of the JBS family.If a call comes in for “John Bouchard” each one of us answers with a shared identity – “how may I help you?” Electrical may send you to the compressor dept. for your particular need, the foundry may call in the machine shop to help you best, construction may call service ..... someone in the “family” will find the best response for your call.More here: https://jbouchard.com/about/

Nashville, Tennessee, USA
84 employees (2 in marketing)

Traffic Signals

Monthly Visitors
3.2K
Monthly Google Ads Budget
$1K
Traffic Source Mix
Search
28.3%
Direct
50.6%
Referral
5.6%
Social
14.1%
Paid
1.3%

Headcount Trend

Current headcount: ~84