Marketing & Communications Lead at John Bouchard & Sons Co | Nashville, TN | $70K/yr – $90K/yr

John Bouchard & Sons Co

Marketing & Communications Lead

Nashville, TN (On-site)

$70K/yr – $90K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive B2B marketing for multiple business units, owning content, demand generation, and brand consistency to support growth.

Own day‑to‑day marketing across branding, marketing, and communications for multiple business units.
Must-have: 5+ years of B2B marketing experience.
Standout: On-site role at JBS HQ with occasional travel to Mid-South jobsites.

Job Description

Responsibilities

Marketing Leadership & Execution: Own and manage day‑to‑day marketing execution across branding, marketing, and communications for multiple business units.
Create, update, and maintain both print and digital marketing collateral including web content, video content, brochures, catalogs, apparel, and tradeshow displays.
Collaborate with internal teams to gather technical/operational details and translate them into compelling written, visual, and video content. Periodic jobsite visits may be necessary.
Manage multiple initiatives simultaneously with strong organization, prioritization, and follow‑through.
Lead Generation & Digital Marketing: Execute lead generation efforts across key business lines using:
Website content, SEO, and technical updates
Email campaigns and newsletters
LinkedIn, YouTube, and other professional platforms
Print and digital one‑pagers, brochures, and catalogs
Manage and direct third-party online marketing services subcontractor (Thomas Net).
Track leads, analytics, and marketing performance, developing ROI structures to inform improvement.

Requirements

5+ years of experience in B2B marketing required.
Bachelor’s degree in Marketing, Business, Communications or other applicable field.
Strong writing, editing, and organizational skills.
Demonstrated ability to manage multiple projects independently.
Ability to work on‑site at JBS HQ and occasionally travel to construction and manufacturing jobsites within the Mid-South.
Valid Operator’s Driver’s License and acceptable MVR required.
Drug testing/screening, background checks, and reference checks will be performed.

Preferred

Experience in construction, industrial, manufacturing, or infrastructure related fields.
Comfort translating technical services into clear, customer focused messaging.
Experience using marketing automation and CRM platforms to support lead tracking, segmentation and campaign execution.
Ability to analyze digital performance data and use insights to improve campaigns, content and lead generation outcomes.
A continuous improvement and long-term ownership mindset.
Graphic design, photography, videography and video editing skills.
Familiarity with paid digital channels and working with internal and external partners to support lead generation.
Understanding of website and landing page best practices to support conversion and lead capture.

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

John Bouchard & Sons Co

Building & Sustaining Hardworking Infrastructure. For over a century, the John Bouchard & Sons Co. tradition of innovation and excellence has helped create and maintain the systems that keep the Mid-South running.- Iron Construction Castings - Machine Service & Repair - Pump, Press & Rotating Equipment Repair - Air Compressor Service, Rentals & Rebuilds - Mechanical, Electrical, Plumbing & Fire Sprinkler Service - CNC and General Machine Shop Services - Restaurant Equipment Service - Controls System Service & Repair- Equipment Sales - Air Compressors & Dryers - Nitrogen Generators - Pumps - Blowers - Vacuum Pumps- Construction - Mechanical & Plumbing Contracting - Electrical Contracting - Fire Sprinkler Contracting - Industrial FabricationWe fix. We build. We innovate. We work hard, tell the truth and stand by our product. We start with valuing relationships – ours as a family, and our customers’ with us. John Bouchard was the father 5 generations ago. Today his descendants still own and operate the business as a Certified Women’s Business Enterprise (WBE), while an army of craftsmen, service experts, and staff – those they are mentoring and those who have trained them – know they are all part of the JBS family.If a call comes in for “John Bouchard” each one of us answers with a shared identity – “how may I help you?” Electrical may send you to the compressor dept. for your particular need, the foundry may call in the machine shop to help you best, construction may call service ..... someone in the “family” will find the best response for your call.More here: https://jbouchard.com/about/

Nashville, Tennessee, USA

84 employees (2 in marketing)

jbouchard.com