Responsibilities

• Coordinate marketing communication strategies to promote a company's brand, products, or services to its target audience.
• Plan and ensures consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications.
• Research and identify strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments.
• Create and drive content strategy utilizing Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) techniques to increase marketing content reach.
• Maintain and manage editorial calendar.
• Initiate and coordinate lead generation campaigns.
• Collaborate with stakeholders and technical staff to create technical content and marketing materials.
• Measure and analyze marketing activity performance and make recommendations for improvement and additional marketing channel development.
• Develop and write high-level technical content, as needed, for RFMW.
• Provide coordination assistance with additional business unit and/or corporate marketing activities, as needed.

Requirements

• Bachelor’s degree in Marketing or a related major preferred (i.e. Journalism, English, Communications, etc.), or commensurate work experience. Two to four plus years’ experience preferred. Project management and/or agency experience is a plus.
• Proficiency in Microsoft Office, Adobe Suite, and social media platforms (LinkedIn, Facebook).
• Strong project management skills with the ability to manage multiple projects and priorities.
• Ability to work creatively and problem solve in a collaborative, team environment.
• Advanced experience with SEO/GEO techniques, Google Analytics and Good Ad Words.
• Advanced technical content development and writing experience.
• Experience with multi-channel marketing campaign coordination, media coordination and buying.
• Ability to prioritize, multi-task and work independently with minimal supervision.
• Excellent written and verbal communication, organizational and interpersonal skills required for cross-functional team interaction.

Benefits

• A great benefits package that includes (but is not limited to) Medical/ Dental/ Vision, 401(k)/Roth plan with matching, Healthcare Savings Accounts.
• Educational Assistance (Tuition Reimbursement).
• Ongoing training throughout your employment with opportunities to participate in professional and personal development programs.
• A strong focus on giving back to our communities through philanthropic opportunities.
• Great culture and opportunities for growth and advancement.