Marketing Communications Lead, Cell and Gene Therapies at Terumo Blood and Cell Technologies | Lakewood, CO | $116K/yr – $145K/yr

Terumo Blood and Cell Technologies

Marketing Communications Lead, Cell and Gene Therapies

Lakewood, CO (Hybrid)

$116K/yr – $145K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive global digital marketing campaigns and content for Terumo Blood and Cell Technologies, aligning brand, compliance, and medical accuracy across channels.

Own end-to-end digital campaigns across social, display, and email to generate reach and leads.
Must-have: 10+ years in global marketing/communications with healthcare or pharma domain.
Standout: Cross-functional collaboration with agencies to deliver compliant, high-quality assets.

Job Description

Responsibilities

In collaboration with Global Corporate Communications, lead the development and execution of organic and paid digital campaigns across social media, programmatic display, and other relevant channels.
Build engaging, compliant campaign content (web, social, video, sales enablement tools) to drive awareness, grow interest and strengthen brand reputation.
Optimize campaigns for maximum reach, engagement, and lead generation, tracking key performance metrics (e.g., impressions, clicks, site visits).
Develop targeted email campaigns to engage GTI customers with relevant educational and promotional content.
Manage performance analytics including open rates, CTR, and conversions to continuously improve campaign effectiveness.
Partner with cross-functional teams to develop high-quality, compliant digital content including web, social, video, and sales enablement tools.
Oversee the creation of core content assets (graphics, visuals, digital collateral, presentations, and videos) to support campaigns and brand initiatives.
Manage external agencies and vendors to ensure on budget, timely delivery of creative assets, high-quality and compliant output, with adherence to brand standards.
Ensure consistent messaging and creative expression across all digital channels, aligned with brand strategy and medical accuracy.
Support the design and delivery of events such as congresses, trade shows and webinars.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred.
10+ years of progressive experience in global marketing and communications, ideally within the healthcare, med tech, biotech, or pharma industry.
Proven expertise in running integrated digital campaigns across multiple platforms (social, display, email, web).
Strong skills in creative asset development, marketing automation tools, CRM platforms, and analytics.
Experience managing external agencies and vendors, with a proven ability to drive efficiency, creativity, and accountability.
Experience in industry/HCP engagement and/or regulated healthcare environments is highly desirable.
Excellent project management and cross-functional collaboration skills.
Ability to balance strategic vision with hands-on execution.
Or- An equivalent competency level acquired through a variation of these qualifications may be considered

Preferred

advanced degree preferred
An equivalent competency level acquired through a variation of these qualifications may be considered

Benefits

Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.
To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.

Terumo Blood and Cell Technologies

Headquartered in Lakewood, Colorado, Terumo Blood and Cell Technologies is a global leader in blood component, therapeutic apheresis and cellular technologies serving customers in more than 150 countries. As the only company with the unique combination of apheresis collections, manual and automated whole blood processing and pathogen reduction, we believe in the potential of blood to do even more for patients than it does today. This belief unites our organization, inspires our innovation and strengthens our collaboration with customers. Originally established in 1964 as COBE Laboratories, today, nearly 7,900 associates around the world are deeply committed to our vision of working together for better lives and our promise to unlock the potential of blood and cells. One way we back these words is through our pledge to be a conscientious corporate citizen and conduct our business in a way that provides social, environmental and economic benefit. At Terumo Blood and Cell Technologies, discovery never stops. We share a passion for thinking in new and different ways and we are proud to support education and research through a variety of community involvement activities as well as by providing grants to advance treatment options for patients. We know the work we do matters and has the potential to fundamentally improve health care. We remain dedicated to ensuring the lifesaving gift of blood is available around the world and to meeting and exceeding the needs of our customers and the patients we ultimately serve.If you are the best at what you do, we invite you to explore career opportunities with us now! We have careers in:•R&D•IT•Engineering•Clinical Sciences•Manufacturing•Software Development•Quality and RegulatorySocial Media Policy: https://www.terumo.com/socialmedia_policy

Founded in 1964

Denver, Colorado, USA

3.6K employees (168 in marketing)

www.terumobct.com