Responsibilities

• Develops and implements a comprehensive annual marketing and communications plan aligned with organizational goals, membership priorities, and fundraising initiatives.
• Serves as a strategic partner to executive and branch leadership, advising on messaging, campaigns, and communications strategies across five YMCA branches.
• Ensures all marketing and communications efforts reflect YMCA brand standards, voice, and values.
• Hires, trains, supervises, and evaluates the Marketing Specialist, Communications Specialist, and part-time Multimedia Designer.
• Establishes clear workflows, priorities, and timelines to ensure efficient execution of marketing and communications deliverables.
• Fosters a collaborative, creative, and mission-driven team culture.
• Oversees all digital and print marketing efforts, including website content, social media, email marketing, digital advertising, signage, and promotional materials.
• Guides storytelling and content strategy that highlights YMCA programs, impact, partnerships, and community outcomes.
• Oversees media relations efforts, including press releases, media pitches, and responses to inquiries.
• Develops and manages the marketing and communications budget, ensuring effective use of resources.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or a related field required; master’s degree preferred.
• Five or more years of progressive experience in marketing and communications, with at least two years in a supervisory role.
• Strong strategic thinking, project management, and leadership skills.
• Experience managing multi-channel marketing efforts, including digital, social, and print.
• Excellent written and verbal communication skills.
• Experience in nonprofit, healthcare, education, or mission-driven organizations preferred.

Preferred

• Master’s degree preferred.
• Experience in nonprofit, healthcare, education, or mission-driven organizations preferred.