Responsibilities

• Develop and oversee implementation of PFI’s communications and marketing vision and strategy that builds our community, elevates farmers’ voices and increases visibility of PFI’s programs and presence.
• Oversee the process for measuring the success of PFI outreach and marketing campaigns.
• Facilitate change management for the communications and marketing team.
• Ensure sustainable funding for PFI programs and strategic objectives with support from the development team.
• Oversee communications and marketing staff and contractors.
• Manage department capacity and budget efficiently to complete work.
• Facilitate collaboration between departments and teams to achieve marketing and communications project deliverables.
• Network and outreach with funders, partners and influencers to generate public awareness and opportunities for PFI.
• Serve on PFI’s director’s team to ensure alignment across organizational departments.
• Other duties as assigned or volunteered to support department or team projects.

Requirements

• Understanding of public relations principles and media relations
• Knowledge of reputational risk assessment and strategies to handle sticky organizational issues
• Digital proficiency in social media strategy, content marketing and analytics
• Bachelor's degree (or four additional years of industry experience) in communications, marketing, journalism or a related field
• Knowledge of Midwestern agriculture
• At least five years of experience leading and inspiring a team of staff to meet goals
• At least three years of experience leading interdepartmental collaborations
• Strong written and verbal skills
• At least seven years of professional experience in a communications, public relations or marketing role
• At least five years of project management experience

Preferred

• At least five years of editing and copywriting experience
• Crisis communication experience
• Creativity to develop innovative communication strategies

Benefits

• PFI values its employees and is a flexible and supportive work environment.
• We offer employees a competitive benefits package that includes employee health insurance with 100% employer-paid premium, generous paid time off, flexible hours, six weeks of fully paid parental leave and 5% automatic 401k contribution after one year of employment.
• We also encourage employee professional development and offer a range of specialty benefits employees can use to support their wellness, sustainability and financial goals.
• Examples of our specialty benefits include contributions towards spouse or dependent health insurance, stipends for remote workers and reimbursements for fitness costs, CSA subscriptions, student loans or eco-friendly purchases.